Allow me to say this as clearly as possible: There’s no longer an above-the-line or below-the-line in marketing and advertising. The accountability lines between above-the-line marketing (actions that focus on awareness-building, sentiment, and recall), and below-the-line marketing (directed at activities like promotions, couponing, and direct response), are merging. Think of marketing and advertising activities a … Read more
Opinions expressed by Entrepreneur contributors are their own. Salt & Straw, a West Coast ice cream hub, has scooped up delicious and unique flavors in Portland since 2011 and is now celebrating its expansion to the East Coast, namely Miami. As owner Kim Malick explained, integrating into Miami culture was about relying on established local … Read more
Opinions expressed by Entrepreneur contributors are their own. I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already know any growth journey starts with … Read more
The Stanley Quencher, pictured for sale on the company’s website, is an insulated stainless steel travel mug that’s become extremely popular on social media and among consumers. A dramatic rise in the company’s revenue is being attributed in part to the tumbler. (Stanley) The Stanley cup is so popular these days that even technology giants … Read more
Many execs or small business owners think social media is complete fluff — and for most businesses, it is. And when they say fluff, they don’t mean to say it’s pointless. It’s well-documented that social media is a powerful tool. The skepticism with investing in social media is that it can be a coin toss … Read more
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Generating images no longer requires hiring an artist or photographer. For businesses in today’s age, when content is … Read more
Public relations and marketing go hand in hand and complement each other to achieve a similar end goal. Read original article here Denial of responsibility! Pioneer Newz is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all … Read more
Ken Bennett, an avid hiker and recreational hockey player, wanted a cereal packed with protein. So last month, he picked up Kellogg’s Vector. Bold lettering on the box declares that it has “high protein” — more specifically, that it “provides 13 g of protein” per serving. “[It’s] actually pretty high for a breakfast cereal. That’s why I bought it,” said … Read more
The Vancouver outdoor company Arc’teryx has won a temporary injunction barring Adidas from using the name “Terrex” on a Kitsilano store, in what a judge has described as a David vs. Goliath battle over trademark infringement. Arc’teryx’s parent company, Amer Sports Canada, filed suit against the international sports apparel giant last year over the signage … Read more
Canadians are still paying too much for telecom services, the industry minister said Thursday, one day after Rogers Communications said it was raising the cost of some of its wireless phone plans. Rogers said Wednesday it would hike the cost of some of its wireless plans for non-contract customers. Bell is also reportedly increasing some of its existing wireless phone … Read more
