There are certain pairings that just seem custom-made for each other. Macaroni and cheese, fish and chips, cookies and cream, and, of course, peanut butter and jelly. There’s just something about these pairings—a sense of culinary synergy where the presence of each individual ingredient enhances the taste of the other. Or, as philosopher Aristotle would … Read more
Opinions expressed by Entrepreneur contributors are their own. As companies vie for attention in a crowded marketplace, a well-executed public relations (PR) strategy can be the key to building brand awareness, enhancing credibility and fostering positive relationships with stakeholders. The age-old question “How much should a company spend on PR?” echoes through boardrooms, with organizations … Read more
OnePlus 12R Prakhar Khanna / Digital Trends OnePlus is taking a bold move regarding a marketing flub it made earlier this month. The company initially claimed that the OnePlus 12R comes with UFS 4.0 storage when, in reality, the phone still relies on the slower UFS 3.1 standard. The company issued a public apology for … Read more
A few months ago, Derek Carrier started seeing someone and became infatuated. He experienced a “ton” of romantic feelings but he also knew it was an illusion. That’s because his girlfriend was generated by artificial intelligence. Carrier wasn’t looking to develop a relationship with something that wasn’t real, nor did he want to become the … Read more
A Vancouver non-profit is calling on Canada’s competition regulator to launch a greenwashing investigation into Lululemon — saying the athleisure brand is misleading consumers about its environmental practices. The complaint, which was filed by the organization Stand.earth last Thursday, says Lululemon’s Be Planet sustainability campaign from 2020, in which the company said it would work to reduce its greenhouse gas … Read more
Many AI companies struggle with customers understanding how the product won’t take away their ability to think for themselves. A few took the opportunity of the Super Bowl to change the narrative. There’s no greater opportunity to reach 123 million live viewers at once and get massive press buzz, even if it cost $7 million … Read more
Opinions expressed by Entrepreneur contributors are their own. I’m on a mission to meet and pick the brains of some of the most successful and innovative leaders in business. On this episode of The CEO Series, we went to the headquarters of G2 in Chicago, a software marketplace and review platform that has raised $257 … Read more
Opinions expressed by Entrepreneur contributors are their own. Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl commercials have become a cultural phenomenon, with … Read more
Opinions expressed by Entrepreneur contributors are their own. More than 100 million people are gearing up to watch the big game on Sunday. Between watch parties, wings, beverages, commercials, the halftime show and much more, excitement is widespread. Beyond entertainment, the game serves as a super opportunity for small businesses in the Las Vegas area … Read more
Universal Music Group, which represents artists including Taylor Swift, Drake, Adele, Bad Bunny and Billie Eilish, says that it will no longer allow its music on TikTok now that a licensing deal between the two parties has expired. UMG said it had not agreed to terms of a new deal with TikTok, and plans to … Read more
