What CEOs Need to Know About the True Power of Earned Media

Opinions expressed by Entrepreneur contributors are their own. Being part of the C-suite in any company is a monumental responsibility that demands a diverse skill set and a deep understanding of various facets of business. To reach such a position typically involves years of hard work, experience and a fair share of challenges. CEOs, especially, … Read more

This Brand Whiz Shares How to Sell Boring Products That Nobody Likes

In 2021, when Tom Rinks was asked to rebrand an oral care company, he had a few thoughts: The name sucked, for one. The market looked impenetrable. And the product was boring as hell. It was right up his alley. Rinks is an unusual guy, with an even more unusual skill set. Intense and given … Read more

Use This Effective Strategy to Unlock Endless Content Ideas

Opinions expressed by Entrepreneur contributors are their own. Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil it, which I previously mentioned in an … Read more

Why Super Bowl Commercials Are the Ultimate Marketing Play

Opinions expressed by Entrepreneur contributors are their own. Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl commercials have become a cultural phenomenon, with … Read more

Do You Need a PR or Marketing Professional? Here's the Difference

Public relations and marketing go hand in hand and complement each other to achieve a similar end goal. Read original article here Denial of responsibility! Pioneer Newz is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all … Read more