Opinions expressed by Entrepreneur contributors are their own. If you have developed a new product or service, the next step is to develop a memorable brand, or trademark and slogan. Before you begin displaying these on product packages or your website, take a few minutes to be sure each is available for use. If you … Read more
Opinions expressed by Entrepreneur contributors are their own. The digital world has made it more challenging than ever for brands to stand out in what is fast becoming an increasingly competitive, overly crowded marketplace. These days, what truly makes or breaks a brand is authenticity. It is an important factor in determining which brands to … Read more
Mumbai: The ‘vroom-vroom’ of the auto engine has just got amplified by ‘views,’ ‘likes,’ and ‘notification chimes.’ The Indian passenger vehicle industry – which saw a historic 27% growth in FY23 with sales of 3.90 million vehicles, and growing since the pandemic – has floored the pedal by engaging numerous social media influencers to further … Read more
US-based social network giant Meta Platforms has seen its China-related revenue grow steadily due to strong traction from mainland-based advertisers, as Chinese brands vie for consumers in foreign markets. In 2023, China accounted for 10 per cent of Meta’s total revenue of US$134.9 billion, up from 6 per cent in the previous two years, according … Read more
Opinions expressed by Entrepreneur contributors are their own. I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already know any growth journey starts with … Read more
Opinions expressed by Entrepreneur contributors are their own. In today’s digital-first world, brands are increasingly turning to social media influencers to amplify or be the face of their brands. The decision to collaborate with influencers, however, is not one to be taken lightly. Compared to traditional marketing channels, influencer partnerships come with their own set … Read more
“We are seeing more interest in athletics, as athletes have started to wear things solely for aesthetic reasons,” London-based fashion journalist Ayo Ojo says. Football stars Lionel Messi (left) and Cristiano Ronaldo in a 2022 Louis Vuitton advertising campaign. Photo: Louis Vuitton Louis Vuitton’s 2022 advertising campaign featuring football superstars Lionel Messi and Cristiano Ronaldo … Read more
