Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand launches. While capital is helpful, it’s not the decisive factor in a brand’s longevity. For the past 25 years, I have been building brands globally, from iconic transformations to startups … Read more
Opinions expressed by Entrepreneur contributors are their own. In a small farming village nestled between two mountains, a man claimed to be a rainmaker. This man would walk around the village, splashing people in the face with water, declaring, “Look! It’s raining! My powers have brought rain!” At first, the villagers, desperate for the rain … Read more
Opinions expressed by Entrepreneur contributors are their own. In 2009, Tata Motors, one of India’s leading automobile companies, launched Nano, a car priced at about $2500 (or INR 100,000), around half the cost of its nearest rival. It was known as the “world’s cheapest car.” The company’s website crashed because it received over 40 million … Read more
Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, where personal branding and public perception play a vital role in success, strategic PR efforts have become more important than ever. Ulyses Osuna, the founder of Influencer Press, joined our show to share valuable insights on the significance of PR, the evolving landscape, … Read more
Opinions expressed by Entrepreneur contributors are their own. One of the most exciting PR approaches today is thought leadership. By showcasing their expertise, thought leaders establish themselves as authoritative and trustworthy sources in their industry. Some of the most common methods used in a thought leadership campaign are podcast appearances, guest posts, and contributorship programs. … Read more
Opinions expressed by Entrepreneur contributors are their own. If you have developed a new product or service, the next step is to develop a memorable brand, or trademark and slogan. Before you begin displaying these on product packages or your website, take a few minutes to be sure each is available for use. If you … Read more
Opinions expressed by Entrepreneur contributors are their own. The digital world has made it more challenging than ever for brands to stand out in what is fast becoming an increasingly competitive, overly crowded marketplace. These days, what truly makes or breaks a brand is authenticity. It is an important factor in determining which brands to … Read more
Opinions expressed by Entrepreneur contributors are their own. By next year, people around the world will send and receive 376 billion emails every day. Inboxes are jam-packed, so capturing your customers’ attention is only getting harder. Want to stand out and get more clicks? Stop obsessing about your subject lines. Instead, focus on email relevance … Read more
In 2021, when Tom Rinks was asked to rebrand an oral care company, he had a few thoughts: The name sucked, for one. The market looked impenetrable. And the product was boring as hell. It was right up his alley. Rinks is an unusual guy, with an even more unusual skill set. Intense and given … Read more
Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday … Read more
