This Is My Insider Selection Matrix to Hiring the Right Agency

Opinions expressed by Entrepreneur contributors are their own. As your business grows, you may hire an agency — a PR agency, a branding agency or a sales training agency. For many entrepreneurs, this is new ground. You may find it difficult to differentiate between your choices, and even after you have confidently hired the right … Read more

How to Control the Way People Think About You

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, where personal branding and public perception play a vital role in success, strategic PR efforts have become more important than ever. Ulyses Osuna, the founder of Influencer Press, joined our show to share valuable insights on the significance of PR, the evolving landscape, … Read more

Keep Inspiration in Reach with Nix Color Sensor, Now $60 for One Week Only

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When running a business, it’s important to keep your company’s branding in mind around the clock because you … Read more

Tim Hortons says ‘technical errors’ falsely told people they won $55K boat in Roll Up To Win promo

A technical error by Tim Hortons led coffee drinkers across Canada to falsely believe they had won a $55,000 boat as part of the franchise’s Roll Up To Win promotion. It’s unclear how many people were impacted, but the chain told CBC Hamilton in an email it was an “unfortunate error” and some customers were sent an … Read more

How some of your favourite brands are brought back from the dead

Cost of Living27:31Dead brands brought back to life One brand of clothing — specifically pants — has always had a special place in the closet of Alex Curry of Sexsmith, Alta., a small town about 20 kilometres north of Grand Prairie.  “From high school, I loved Modrobes. I think from about Grade 7, I really noticed they … Read more

Save Big and Get This Pro Collage App for $39.99

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You may have top-notch products and a great team, but if customers can’t find your business, making money … Read more

What CEOs Need to Know About the True Power of Earned Media

Opinions expressed by Entrepreneur contributors are their own. Being part of the C-suite in any company is a monumental responsibility that demands a diverse skill set and a deep understanding of various facets of business. To reach such a position typically involves years of hard work, experience and a fair share of challenges. CEOs, especially, … Read more

Brady, Jeter headline Fanatics’ effort to build a comic-con of sports

Tom Brady attends Fanatics and Topps ‘Hobby Rip Night’ Event with Michael Rubin, Tom Brady, Kevin Hart and Travis Scott on September 30, 2023 in Linwood, New Jersey.  Dave Kotinsky | Getty Images Entertainment | Getty Images Since the New York Comic-Con launched in 2006, the convention has evolved well beyond comics into a wide-ranging … Read more

His Nostalgia-Inspired Side Hustle Earns $36,000 a Month

This Side Hustle Spotlight Q&A features Danny Trejo, an insurance agent who started grow-at-home citrus business Via Citrus in 2020. Where did you find the inspiration for your side hustle? I started working on Via Citrus shortly after moving to New York City, inspired by the nostalgia for the citrus groves of Central Florida. I … Read more

How to Avoid the Pitfalls of Trademark Infringement

Opinions expressed by Entrepreneur contributors are their own. If you have developed a new product or service, the next step is to develop a memorable brand, or trademark and slogan. Before you begin displaying these on product packages or your website, take a few minutes to be sure each is available for use. If you … Read more