About 30,000 runners are expected to line up at the starting line of the April 15 Boston Marathon — each with the hope of finishing 26.2 miles later with a finisher medal around their necks. The fact that those keepsakes will be stamped with the name of the race’s lead sponsor — Bank of America … Read more
What kind of Life will Karlie Kloss and Joshua Kushner have? Last week’s news that the supermodel-entrepreneur and her investor husband plan to relaunch Life magazine has made many wonder what’s ahead. With a coding initiative and a hearty social media following of 12.6 million on Instagram alone, Kloss is not your run-of-the-mill publisher. Nor … Read more
Farm Rio and Adidas are celebrating 10 years of partnership this year, with a new capsule launch that will be released Monday. The collection merges the Brazilian lifestyle brand Farm Rio’s unusual prints with Adidas’ world-famous stripes. To celebrate the 10 years of their partnership, there will be multiple drops throughout this year. The first … Read more
LEVELING THE DESIGNER FIELD: Adidas will be saluting some civic-driven Black women who are working to make a difference at Thursday night’s VIP screening of its new documentary series “Create With Purpose.” The sneaker giant partnered with Tribeca Films for the series that magnifies how nine Black women are significantly impacting their respective communities. Attendees … Read more
Adidas has announced that despite cutting ties with Kanye West, the shoe giant will continue to sell its remaining stocks of Yeezy trainers. The sportswear brand also said that it expects its profits to almost double this year, reaching roughly 542 million dollars from its operating profit of 290 million dollars in 2023. Adidas formally … Read more
LONDON — TrusTrace, the business-to-business software platform for supply chain traceability, has completed a $24 million growth investment led by Circularity Capital, as well a helping hand from previous investors Industrifonden and Fairpoint Capital. The funds from the investment will be used to expand TrusTrace’s global presence, homing in on product development and enlisting more … Read more
Stephanie Linnartz is continuing to build her team at Under Armour. Just under one year since Linnartz took the helm of the Baltimore-based sports brand, the company has named Yassine Saidi chief product officer and Kara Trent president of the Americas. Saidi will join the company on Jan. 29, and Trent, who is currently serving … Read more
When we look at the fundamentals of a versatile wardrobe there are a few key items that spring to mind. Any editor will argue that a crisp white tee and a reliable pair of jeans are worth their weight in gold. Beyond that, a classic blazer and wool trousers won’t go amiss. On the footwear front, the past ten years … Read more
The Vancouver outdoor company Arc’teryx has won a temporary injunction barring Adidas from using the name “Terrex” on a Kitsilano store, in what a judge has described as a David vs. Goliath battle over trademark infringement. Arc’teryx’s parent company, Amer Sports Canada, filed suit against the international sports apparel giant last year over the signage … Read more
Wales Bonner’s metallic iteration has proved especially popular among women, reselling as high as US$1,075 (up from its US$200 retail price) on the sneaker marketplace StockX. The silver Adidas x Wales Bonner Sambas. Photo: Wales Bonner Meanwhile, Harry Styles helped the Adidas Gazelles rocket in popularity by wearing them throughout his 2022-23 tour, specifically a … Read more
