Seriously? Audiences miffed as The Bear enters Emmys as a comedy

Most critics agree The Bear is worthy of award nominations, but the popular TV show’s placement in the comedy category at the upcoming Emmy Awards has viewers scratching their heads. The second season of the FX series, which follows a young chef who inherits his family’s sandwich shop after the suicide of his older brother, got … Read more

How Tech is Supercharging Digital Marketing With AI-driven Campaigns

Fashion has flipped to early-adopter mode — and maybe just in time. The industry that took years to embrace e-commerce has changed its tune, and is now moving quickly to keep up with the technological churn. That rush is perhaps most visible in digital marketing — where fashion, beauty and luxury brands connect with consumers. … Read more

Disney’s internal communications leaked online after hack: report

Data from Walt Disney’s internal Slack workplace collaboration system have been leaked online, including those related to ad campaigns, studio technology and interview candidates, the Wall Street Journal reported Monday. Hacking group NullBulge published data from thousands of Slack channels at the entertainment giant including computer code and details about unreleased projects, the report said, citing the group’s blog post. The … Read more

Corus Entertainment ‘aggressively’ cutting costs, laying off more employees as revenue slumps

As revenue slumps from a “challenging advertising environment,” Canadian media company Corus Entertainment — which houses brands like Global News and YTV — is “aggressively” cutting costs, continuing layoffs and shutting down parts of its business. In the company’s third-quarter earnings call on Monday, co-chief executive officer John Gossling said that by the end of August, Corus expects it will have … Read more

What’s Your Favorite Celebrity Car Commercial?

Photo: Lincoln Paying a celebrity to tell people to buy a product is the most straightforward method for any company to garner sales through advertising, only second to making your product addictive. The automotive industry certainly has considered itself above this tried and true practice. Plenty of movie stars and musicians have endorsed new cars … Read more

Shadowy ad cartel that targeted news outlets faces legal firestorm after bombshell House report

At least two Republican state attorneys general are weighing possible legal action against members of a shadowy cabal that reportedly controls 90% of global marketing spending following allegations that they colluded to withhold ad dollars from conservative outlets, The Post has learned. The Global Alliance for Responsible Media was accused of leading a coordinated effort … Read more

Unhappy with new greenwashing rules, Alberta and fossil fuel companies push back

The Alberta government is aiming to soften new rules against greenwashing that led Canadian oil and gas groups to scrub their websites of climate pledges or add disclaimers. Alberta Environment Minister Rebecca Schultz, whose government has been critical of changes put into law last month, said Wednesday her government plans to take part in the … Read more

Fila Embraces Its Italian Heritage in New Collection, Campaign

Fila is leaning into its heritage for a new fall collection and advertising campaign. The venerable Italian brand will launch a more-premium collection, Casa Fila, accompanied by a Bellissimo campaign that is focused on the brand’s longtime expertise of bridging performance technology with modern style. “Fila has an incredibly rich 113-year history in sport, and … Read more

Under Armour’s New Ads Focus on Sportswear Rather Than Just Sports

Under Armour is expanding its reach beyond the field and the court for its fall campaign. The Baltimore-based brand this week will debut a new marketing campaign focused on sportswear rather than just sports. As it explains in the marketing materials: “You know us for sweat-wicking shirts, for infrared training tech, for energy-returning running shoes … Read more

Cultural Elements in Tourism Driving Global Success

DONGGUAN, China, June 25, 2024 /PRNewswire/ — Huawei shared during Global Eco Summit as part of the annual Huawei Developer Conference (HDC) 2024, on the importance of Chinese tourists’ favouring cultural elements in domestic and overseas travel – the central theme of discussion. China’s Cultural Tourism Market: Unlocking Great Potential Huawei Developer Conference 2024 – Global … Read more