Uber Eats peanut butter gaffe shows how a Super Bowl ad can go awry

Uber Eats will apparently remove a scene from its Super Bowl ad that depicts a man having an allergic reaction to peanut butter, following backlash from some consumers and food allergy advocates — a sticky situation that brand experts say could have been avoided. The ad starts with a production assistant handing Jennifer Aniston a bag of fresh … Read more

How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

The Stanley Quencher, pictured for sale on the company’s website, is an insulated stainless steel travel mug that’s become extremely popular on social media and among consumers. A dramatic rise in the company’s revenue is being attributed in part to the tumbler. (Stanley) The Stanley cup is so popular these days that even technology giants … Read more