A key ingredient for a happy workforce

According to the Gallup World Poll for the World Happiness Report 2024, America has fallen out of the top 20 happiest countries for the first time. This is not surprising considering the rising costs of living, a daily barrage of unsettling news reports, and the lingering effects of loneliness from the pandemic. Social media, particularly … Read more

4 ways to speak up without payback

“People are dying, Scott, you’ve got document after document here telling you why, and you haven’t said one word. I wanna know. . . . How the hell you sleep at night?”Erin Brockovich (2000) In the movies, whistleblowers are usually portrayed as courageous individuals willing to brave serious harm to their reputation, livelihood, and even … Read more

Words to my daughter this Women’s History Month

In 1991, I graduated from the University of Delaware and accepted my first role in the banking industry. Now, over 30 years later, my daughter Riley is finishing her last semester at our shared alma mater, as a marketing major and captain of the women’s lacrosse team, and preparing to enter the workforce full time. … Read more

People should be at the center of your business strategy

As a business leader, there is one strategy I always follow whenever my company enters a period of crisis and instability. And no, it has nothing to do with business analytics or metrics.  Instead, I start investing more energy in maintaining my physical and mental well-being: meditations, physical exercise, and breathing techniques. As the CEO … Read more

The power of outside thinking in solving business problems

Across every industry, from energy to manufacturing, to aerospace, there are problems so deeply entrenched that they seem insurmountable. In almost all cases, leaders, consultants, and task teams spend years and enormous budgets to tackle these challenges, too often to no avail. The result: At a certain point, people just give up, and these entrenched … Read more

Why above-the-line marketing isn’t above accountability

Allow me to say this as clearly as possible:  There’s no longer an above-the-line or below-the-line in marketing and advertising.  The accountability lines between above-the-line marketing (actions that focus on awareness-building, sentiment, and recall), and below-the-line marketing (directed at activities like promotions, couponing, and direct response), are merging.  Think of marketing and advertising activities a … Read more

The five New Year’s resolutions every CEO should make

It has become standard practice to set New Year’s resolutions in our personal lives, but what about professionally? As we welcome in the new year, it’s the perfect time for CEOs to reflect and make changes that will inspire our organizations, create a positive culture, and set us up for financial success and growth. Here are … Read more

Mental health matters in the workplace

Over the past three years, employee programs have boomed as leaders vastly expanded their health and well-being benefits. Yet while employers have spent nearly 20% more on their employees since 2020 according to year-over-year employment and wage calculations from the U.S. Bureau of Labor Statistics, employees still report that they are not receiving the support … Read more