How To Leverage Social Media to Optimize PR Success and Increase Your Brand Awareness

Opinions expressed by Entrepreneur contributors are their own. One of the most exciting PR approaches today is thought leadership. By showcasing their expertise, thought leaders establish themselves as authoritative and trustworthy sources in their industry. Some of the most common methods used in a thought leadership campaign are podcast appearances, guest posts, and contributorship programs. … Read more

TikTok may lose Taylor Swift, Bad Bunny and more as licensing dispute grows

Universal Music Group, which represents artists including Taylor Swift, Drake, Adele, Bad Bunny and Billie Eilish, says that it will no longer allow its music on TikTok now that a licensing deal between the two parties has expired. UMG said it had not agreed to terms of a new deal with TikTok, and plans to … Read more