Opinions expressed by Entrepreneur contributors are their own. How do you build a community of loyal customers? It’s a question that likely haunts entrepreneurs and marketing managers. Here’s the truth: It’s easier than you think. I grew a sports trading card YouTube channel to over 11,500 subscribers right in my college dorm room. Each morning, … Read more
Opinions expressed by Entrepreneur contributors are their own. Brands are always looking for new and innovative public relations and marketing strategies to stand out in a crowded marketplace and capture the attention of their target audience. One highly effective strategy is newsjacking, which involves leveraging the momentum of trending news stories to significantly enhance visibility … Read more
Opinions expressed by Entrepreneur contributors are their own. The very publication you are reading this article in is full of thought leadership. Have a look around — you will find executives and contributing writers taking the reader on a journey of discovery (hopefully), bringing news, trends, metrics and actionable strategies for every possible topic. But … Read more
Opinions expressed by Entrepreneur contributors are their own. When was the last time you entered an establishment, looked around, and thought, “This place is a real mom-and-pop shop!” Historically, “mom-and-pop stores” were just that: small stores run by someone’s parents as a business that brought in just enough to raise their kids. Looking back a … Read more
Opinions expressed by Entrepreneur contributors are their own. Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks. Some of the milder criticisms include creating generic content, … Read more
Cason Crane, founder of Explorer Cold Brew, was “indoctrinated with a very strong sense of adventure from an early age,” he tells Entrepreneur. Both of his parents instilled that passion in him, but Crane credits his late mother, Isabella de la Houssaye, as “the ringleader” who inspired him to travel to more than 100 countries, … Read more
Opinions expressed by Entrepreneur contributors are their own. What has remained constant in the last couple of years has been the changing metrics of the market. Business environments around every niche are witnessing a gigantic increase in “socially driven-for-profit” companies. And what’s beautiful about the core values of these organizations? Their purpose and method of … Read more
Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand launches. While capital is helpful, it’s not the decisive factor in a brand’s longevity. For the past 25 years, I have been building brands globally, from iconic transformations to startups … Read more
Opinions expressed by Entrepreneur contributors are their own. In a small farming village nestled between two mountains, a man claimed to be a rainmaker. This man would walk around the village, splashing people in the face with water, declaring, “Look! It’s raining! My powers have brought rain!” At first, the villagers, desperate for the rain … Read more
Opinions expressed by Entrepreneur contributors are their own. In 2009, Tata Motors, one of India’s leading automobile companies, launched Nano, a car priced at about $2500 (or INR 100,000), around half the cost of its nearest rival. It was known as the “world’s cheapest car.” The company’s website crashed because it received over 40 million … Read more
