This Brand Whiz Shares How to Sell Boring Products That Nobody Likes

In 2021, when Tom Rinks was asked to rebrand an oral care company, he had a few thoughts: The name sucked, for one. The market looked impenetrable. And the product was boring as hell. It was right up his alley. Rinks is an unusual guy, with an even more unusual skill set. Intense and given … Read more

Left with few options, major U.S. airlines are using Boeing’s safety crisis as leverage

Airline executives are frustrated with Boeing as its safety crisis has upended their business plans. But in a tight market for large aircraft supplied by two companies, they have little choice but do business with the U.S. plane maker. Despite some public displays of alarm — United Airlines CEO Scott Kirby flew to France to … Read more

3 Strategies to Make Sure Your Startup Can Survive Anything

Opinions expressed by Entrepreneur contributors are their own. After a few years of economic uncertainty, 2024 is shaping up to be a promising time for startups to get off the ground. While software may see a particular resurgence due to anticipated market growth, every industry has opportunities for fresh concepts and innovative companies. That’s beneficial … Read more

Inside Sushi Master Jesse Ito’s Omakase Room

Opinions expressed by Entrepreneur contributors are their own. There’s no fast path to becoming a master — it takes work. As a renowned sushi chef and owner of Royal Izakaya in Philadelphia, Jesse Ito carries a legacy of culinary excellence and rich tradition. Jesse embarked on an apprenticeship at the tender age of 14 at … Read more

How to Acquire More Rentals for Your Airbnb Business

Opinions expressed by Entrepreneur contributors are their own. Within just a few years of becoming an Airbnb host, Lauren Aumond and her husband now own and manage nine short-term rental properties along with three long-term rental properties. As Superhosts, they have welcomed more than 300 guests in the last two years. Here’s an interview with … Read more

Payroll for Small Business: Why You Need It

When operating a small business, you need each element to work well and efficiently. Also, you want each process to be executed with the minimum possible input and oversight from you. As an entrepreneur, time is valuable. You can maximize your time’s value by streamlining, delegating, or automating some overwhelming tasks. Small and medium-sized businesses … Read more

What Are You Wasting Your Business Time On?

Opinions expressed by Entrepreneur contributors are their own. You’re probably wasting time. But you’re not alone. About one-third of entrepreneurs spend their time on activities that don’t directly affect their bottom line. Some of this time is spent on things like ordering supplies, but it also includes important tasks such as invoicing. One of the … Read more

Taylor Swift Strategies Every Tech Leader Should Apply in 2024

Opinions expressed by Entrepreneur contributors are their own. Some readers, at least, may be relieved to note that they don’t need to be a fan of Taylor Swift to admire her music industry successes. Even a modest glance at the 34-year-old pop icon’s journey reveals masterclass-level business process acumen and strategic planning — to the … Read more

How Small Business Owners Can Level Up Their Negotiation Tactics With Venture Capitalists

Opinions expressed by Entrepreneur contributors are their own. When small business owners are looking to secure investment from venture capitalists (VCs), they have to understand the accurate valuation of their business before they enter into negotiations. Otherwise, they end up asking for too much, and investors won’t buy in, or they give away too much … Read more

Startup or Franchise: Which Path Fits Your Goals Best?

Opinions expressed by Entrepreneur contributors are their own. If you are considering business ownership, then you’ve likely started weighing the pros and cons of transitioning away from a traditional corporate job and into an entrepreneurial role. But before you make any changes, it’s important to understand your options. Let’s consider two business ownership avenues: a … Read more