Product Launch

Keep These 4 Lessons in Mind When Launching Your Product

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Opinions expressed by Entrepreneur contributors are their own. In 2009, Tata Motors, one of India’s leading automobile companies, launched Nano, a car priced at about $2500 (or INR 100,000), around half the cost of its nearest rival. It was known as the “world’s cheapest car.” The company’s website crashed because it received over 40 million … Read more

How to Successfully Launch a Product on Amazon

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Opinions expressed by Entrepreneur contributors are their own. When you think of how to launch a product on Amazon, in my experience as an Amazon consultant, many think of mirroring their listing on their ecommerce website over to Amazon or listing a new product directly on Amazon and then running some ads. Or worse, putting … Read more