How to Maintain Brand Authenticity in a Skeptical World

Opinions expressed by Entrepreneur contributors are their own. The digital world has made it more challenging than ever for brands to stand out in what is fast becoming an increasingly competitive, overly crowded marketplace. These days, what truly makes or breaks a brand is authenticity. It is an important factor in determining which brands to … Read more

E-readers were supposed to kill printed books. Instead, they’re booming

Cost of Living8:55The return of the bookstore When e-readers like the Amazon Kindle burst onto the scene, showing up next to menorahs and under Christmas trees in the early 2000s, they were predicted to bring about the death of the print book — and maybe the independent bookstore too. But publishing sales data and on the … Read more

How this Canadian producer is using AI to allow artists to sing in different languages

When Canadian producer Jordan Young started playing around with AI voice-cloning technology — ultimately creating a fake Kanye West song that sounded, well, just like Kanye West — it immediately prompted him to think about the ethical implications of the technology.  “As soon as I made it, I started to think … if anybody can make music with … Read more