Inside Sushi Master Jesse Ito’s Omakase Room

Opinions expressed by Entrepreneur contributors are their own. There’s no fast path to becoming a master — it takes work. As a renowned sushi chef and owner of Royal Izakaya in Philadelphia, Jesse Ito carries a legacy of culinary excellence and rich tradition. Jesse embarked on an apprenticeship at the tender age of 14 at … Read more

7 Proven Strategies to Rehabilitate Your Shattered Online Image

Opinions expressed by Entrepreneur contributors are their own. In today’s world, your online reputation carries more weight than ever. When it takes a hit, it’s not just about work — your personal life feels the impact, too. It’s like a ripple effect that goes beyond business, affecting your connections, opportunities and even your self-esteem. Fixing … Read more

Why Super Bowl Commercials Are the Ultimate Marketing Play

Opinions expressed by Entrepreneur contributors are their own. Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl commercials have become a cultural phenomenon, with … Read more

5 Levels of Brand Visibility and How to Make It to the Top in 2024

Opinions expressed by Entrepreneur contributors are their own. I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already know any growth journey starts with … Read more

Taylor Swift Strategies Every Tech Leader Should Apply in 2024

Opinions expressed by Entrepreneur contributors are their own. Some readers, at least, may be relieved to note that they don’t need to be a fan of Taylor Swift to admire her music industry successes. Even a modest glance at the 34-year-old pop icon’s journey reveals masterclass-level business process acumen and strategic planning — to the … Read more

The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red

Opinions expressed by Entrepreneur contributors are their own. A unique figure has transcended cultural boundaries, capturing imaginations and hearts across the globe. He’s known for his infectious laughter, his generous spirit and his knack for knowing precisely what you want. We’re talking about Santa Claus. Big and small businesses can glean valuable insights from Santa’s … Read more

Why Your Employer Branding Should Be At The Centre Of Your Recruitment Strategy

Enhancing the hiring process has become a challenge for a number of small businesses across the globe. With so much competition from industry rivals, finding new ways to make your company appear desirable for new recruits is essential. In a modern-day hiring landscape, brand reputation is important for more than 86 per cent of women … Read more

Kid Rock Tells Tucker Carlson His Bud Light Boycott Is Over

It’s been a rocky year for Anheuser-Busch InBev-owned Bud Light following the company’s partnership with transgender influencer Dylan Mulvaney, which led to calls for a boycott and a subsequent decline in sales. Now, musician Kid Rock — who vented his frustration with the brand by firing at cases of Bud Light with a rifle — … Read more