Opinions expressed by Entrepreneur contributors are their own. The digital world has made it more challenging than ever for brands to stand out in what is fast becoming an increasingly competitive, overly crowded marketplace. These days, what truly makes or breaks a brand is authenticity. It is an important factor in determining which brands to … Read more
Opinions expressed by Entrepreneur contributors are their own. By next year, people around the world will send and receive 376 billion emails every day. Inboxes are jam-packed, so capturing your customers’ attention is only getting harder. Want to stand out and get more clicks? Stop obsessing about your subject lines. Instead, focus on email relevance … Read more
Anna Barclay | Getty Images News | Getty Images Advertising guru Martin Sorrell has questioned the prospects of Donald Trump’s newly public Truth Social platform, saying it was currently “unfathomable” that clients would want to buy ads on the site. The British businessman told CNBC on Wednesday that the former U.S. president’s social media platform … Read more
In 2021, when Tom Rinks was asked to rebrand an oral care company, he had a few thoughts: The name sucked, for one. The market looked impenetrable. And the product was boring as hell. It was right up his alley. Rinks is an unusual guy, with an even more unusual skill set. Intense and given … Read more
Recently, when the billionaire hedge-fund manager Bill Ackman made headlines for militating against the thought crimes of Harvard undergraduates, the coverage disinterred memories of what had previously been Ackman’s most famous moral crusade: his five-year campaign, during the twenty-tens, to short-sell Herbalife, the dietary-supplement company. Herbalife can be politely called a “multilevel-marketing” or “direct-sales” or … Read more
Niagara Falls, Ont., mayor Jim Diodati says that when he goes out on April 8 to watch the total solar eclipse, he’s packing everything he might need for the entire day. “My plan is I’m riding my bike down there with my backpack. And it’s going to be loaded with cereal bars and water bottles. … Read more
Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered why some businesses consistently top search engine results? It’s often the smart use of SEO, now supercharged with AI, particularly in keyword optimization. As a technical SEO expert with over two decades of experience in website development and digital marketing, I’ve seen firsthand … Read more
POPULARISED BY ENTERTAINMENT The experts CNA spoke to said such a lack of awareness could not be solely attributed to a generational disconnect. “Young marketing teams may not fully grasp the historical context or the depth of the atrocities associated with these figures. This … can lead to missteps in branding that offend or alienate,” … Read more
Opinions expressed by Entrepreneur contributors are their own. Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil it, which I previously mentioned in an … Read more
Have you been looking for an Amazon shopping alternative? Outside of getting in your car and heading to your local brick-and-mortar establishment (scary, we know), one smartphone and tablet-friendly shopping tool you could take for a spin is Temu. Launched in September 2022, Temu prides itself on its cost-friendly approach to buying stuff online. But … Read more
