Opinions expressed by Entrepreneur contributors are their own. A niche market is simply defined as a subset of an overall market, with the individuals comprising it sporting unique and often nuanced needs. This is why businesses that target them typically focus on one type of product or service. And this focused effort can result in … Read more
Opinions expressed by Entrepreneur contributors are their own. Remember Pebble? Users loved the original “smartwatch,” which all the way back in 2013 could show texts and notifications on your wrist. But despite rave reviews and being years ahead of its time, Pebble fell woefully short in the one metric that really mattered: sales. It was … Read more
Opinions expressed by Entrepreneur contributors are their own. Unlike a static view of capability, a growth mindset flourishes when faced with challenges, viewing failure not as a sign of a lack of intelligence but as an encouraging platform for development and expanding current skills. At its core, a growth mindset is about the belief that … Read more
Opinions expressed by Entrepreneur contributors are their own. When you think of how to launch a product on Amazon, in my experience as an Amazon consultant, many think of mirroring their listing on their ecommerce website over to Amazon or listing a new product directly on Amazon and then running some ads. Or worse, putting … Read more
Opinions expressed by Entrepreneur contributors are their own. In the fast-paced world of scaling service-based businesses, the dilemma of delivery versus marketing efforts is a constant challenge, especially for those who are at the point of maxing out on their client capacity. The need for brand relevance, consistency and awareness can feel overwhelming when a … Read more
Opinions expressed by Entrepreneur contributors are their own. Experience is everything. That’s the underlying belief of FB Society, a Dallas-based hospitality company operating numerous restaurant concepts that are intrinsically innovative and scalable. FB Society CEO Jack Gibbons’ history of scaling unique restaurant concepts is marked by a pragmatic understanding that profit is not just desirable, … Read more
Opinions expressed by Entrepreneur contributors are their own. Across all industries, from new startups to companies listed on the New York Exchange, companies now fly their flags as being committed to building lasting relationships with their customers. They claim that their business is centered around building authentic relationships, which places high value on building customer … Read more
Opinions expressed by Entrepreneur contributors are their own. A unique figure has transcended cultural boundaries, capturing imaginations and hearts across the globe. He’s known for his infectious laughter, his generous spirit and his knack for knowing precisely what you want. We’re talking about Santa Claus. Big and small businesses can glean valuable insights from Santa’s … Read more
Opinions expressed by Entrepreneur contributors are their own. Environmental consciousness is on the rise in America, particularly with millennials and members of Generation Z. Many of us are aware that consumers of these generations embrace environmental concerns and sustainability and expect the companies they do business with to do the same. Increasingly, this concern also … Read more
Opinions expressed by Entrepreneur contributors are their own. When small business owners are looking to secure investment from venture capitalists (VCs), they have to understand the accurate valuation of their business before they enter into negotiations. Otherwise, they end up asking for too much, and investors won’t buy in, or they give away too much … Read more
