Opinions expressed by Entrepreneur contributors are their own. Let’s get real: If you’ve been on social media lately, you’ve probably seen everyone and their dog claiming to be a “coach.” Big promises, high-ticket prices and flashy marketing are everywhere — Become a millionaire overnight! Get unlimited success in 30 days! All that hype has created … Read more
Opinions expressed by Entrepreneur contributors are their own. Rebranding is a complex process aimed at changing your brand’s identity in the minds of consumers, employees and other stakeholders. On the surface, it is easy to think of rebranding as simply developing a new logo or slogan for your organization. However, true rebranding exercises go deeper … Read more
This Side Hustle Spotlight Q&A features Justin Soleimani, 34, and Zach Dannett, 35. The duo met as classmates at Emory University and then went on to co-found Tumble. Their Los Angeles-based company sells machine-washable, spill-proof rugs and scaled from zero to $20 million in revenue within 2.5 years. Today, Tumble boasts a team of 10 … Read more
Opinions expressed by Entrepreneur contributors are their own. It’s no secret that being an elite athlete in the U.S. is a badge of honor. The brands we all associate with the ultimate in human determination and potential aren’t just the Olympic and Paralympic rings anymore; it’s the leagues, teams and sports franchises — like Nike … Read more
Opinions expressed by Entrepreneur contributors are their own. My entrepreneurial journey started when I received a bracelet-making kit and began to sell the jewelry during my elementary school days. By middle school, I had moved on to my second business: creating custom lip balms. I even set up an Etsy shop to sell them. This … Read more
Opinions expressed by Entrepreneur contributors are their own. It’s no secret that Liquid Death disrupted the beverage industry with its edgy and risky unconventional branding, highly engaging digital marketing tactics and rebellious marketing campaigns, including skull imagery and dark colors that set them far apart from traditional water companies. In a similar way, Plunge cold … Read more
Opinions expressed by Entrepreneur contributors are their own. As the founder of a leading global personal branding agency for CEOs, I am always on the lookout for lessons we can learn from people in the public eye. Even when they are not entrepreneurs or business owners themselves, their experiences frequently offer takeaways we can apply … Read more
Opinions expressed by Entrepreneur contributors are their own. With more than 1 billion users in 200 countries worldwide, LinkedIn is currently the largest professional networking platform. So, whether for professional networking or job search purposes, it’s more important than ever to customize and optimize your LinkedIn profile. Similar to advertising, visitors to your profile page … Read more
Opinions expressed by Entrepreneur contributors are their own. How do you build a community of loyal customers? It’s a question that likely haunts entrepreneurs and marketing managers. Here’s the truth: It’s easier than you think. I grew a sports trading card YouTube channel to over 11,500 subscribers right in my college dorm room. Each morning, … Read more
Opinions expressed by Entrepreneur contributors are their own. Brands are always looking for new and innovative public relations and marketing strategies to stand out in a crowded marketplace and capture the attention of their target audience. One highly effective strategy is newsjacking, which involves leveraging the momentum of trending news stories to significantly enhance visibility … Read more
