Opinions expressed by Entrepreneur contributors are their own. Rebranding is a complex process aimed at changing your brand’s identity in the minds of consumers, employees and other stakeholders. On the surface, it is easy to think of rebranding as simply developing a new logo or slogan for your organization. However, true rebranding exercises go deeper … Read more
At Bungalow, celebrity chef Vikas Khanna’s Indian restaurant in New York’s East Village, a dozen Indian single malt whiskies are spotlit in their own section on the spirits list. Just a few years ago that would not have been possible, says Sameer Bhatt, a partner in the restaurant. Although India is the world’s largest whisky … Read more
Opinions expressed by Entrepreneur contributors are their own. My entrepreneurial journey started when I received a bracelet-making kit and began to sell the jewelry during my elementary school days. By middle school, I had moved on to my second business: creating custom lip balms. I even set up an Etsy shop to sell them. This … Read more
“Made in Italy: shame in Italy,” chanted a handful of migrant labourers last week in Geneva, Switzerland, outside the flagship store of luxury accessory maker Montblanc, having travelled from Italy’s famed leatherwear region Tuscany. Standing about 3km (two miles) from where Montblanc’s US$76 billion parent company Richemont was meeting shareholders, the workers – flanked by … Read more
Together with Cornelia Zoller, Meissner launched People in 2015 as a social fashion enterprise that is also dedicated to the principles of zero waste, upcycling, and gender and size fluidity. “Connecting fashion with people who are struggling was really important for us,” Meissner said. “We are on the verge of fashion, psychology and social work … Read more
Opinions expressed by Entrepreneur contributors are their own. When was the last time you entered an establishment, looked around, and thought, “This place is a real mom-and-pop shop!” Historically, “mom-and-pop stores” were just that: small stores run by someone’s parents as a business that brought in just enough to raise their kids. Looking back a … Read more
“The recently introduced ice cream flavours are a reflection of the preferences of millennials and Gen Z,” says Ankit Gupta, co-founder of Burma Burma. “We have played upon the nostalgia of ice cream rituals such as visiting parlours, birthday parties, and bowls shared with family and guests, which to an extent helped us create different … Read more
Opinions expressed by Entrepreneur contributors are their own. If you have developed a new product or service, the next step is to develop a memorable brand, or trademark and slogan. Before you begin displaying these on product packages or your website, take a few minutes to be sure each is available for use. If you … Read more
Opinions expressed by Entrepreneur contributors are their own. The digital world has made it more challenging than ever for brands to stand out in what is fast becoming an increasingly competitive, overly crowded marketplace. These days, what truly makes or breaks a brand is authenticity. It is an important factor in determining which brands to … Read more
Mumbai: The ‘vroom-vroom’ of the auto engine has just got amplified by ‘views,’ ‘likes,’ and ‘notification chimes.’ The Indian passenger vehicle industry – which saw a historic 27% growth in FY23 with sales of 3.90 million vehicles, and growing since the pandemic – has floored the pedal by engaging numerous social media influencers to further … Read more
