NEW YORK — With 100 days to go before the start of the Summer Olympics in Paris, momentum is building, with many brands unveiling their uniform kits, and athletes in a variety of sports stepping into the spotlight to help hype the upcoming Games. For the past three days, the U.S. Olympic & Paralympic Committee … Read more
Nike has taken the wraps off a collection of 13 ultra-modern athletic shoes designed with the help of artificial intelligence (AI) for elite athletes like Kylian Mbappé ahead of this summer’s Paris Olympics. The recently concluded event at the Palais Brongniart in Paris gave attendees a glimpse into Nike’s prototype shoes. According to Nike, the … Read more
In a video posted on TikTok, former Paralympian and Motivational Speaker Stef Reid criticised Nike for using mannequins with running blades to advertise its products but simultaneously refusing to sell single shoes. In the video, watched over four million times, Reid said that while thrilled to see photos of mannequins in Nike stores with running … Read more
PARIS – The Paris 2024 Olympics are still three months away, but Nike was early in the starting blocks, taking over the city’s Palais Brongniart with a three-day event and showcase. Guests toured a museum-like maze of rooms dedicated to footwear and athletic gear along with displays highlighting its research and development programs: All were in … Read more
Emily Bode is as much a student of history as a student of fashion, so it’s only natural that her first foray into athleticwear would be steeped in nostalgia — and full of enough charming details to go from the playing field to the street. Launching April 18, Bode Rec. and Nike is a capsule … Read more
About 30,000 runners are expected to line up at the starting line of the April 15 Boston Marathon — each with the hope of finishing 26.2 miles later with a finisher medal around their necks. The fact that those keepsakes will be stamped with the name of the race’s lead sponsor — Bank of America … Read more
When most Major League Baseball teams took the field Thursday for the start of their 2024 season in the U.S., many fans’ eyes might have been on more than just the strike zone. Whether in the stadiums, tuning in on TV, or viewing via social media, they also could have been peering closely at their … Read more
Cactus Jack is heading to college. The popular brand from hip-hop artist Travis Scott is teaming with Mitchell & Ness, Lids and Fanatics on its first collegiate-inspired apparel collection. Called “Jack Goes Back to College,” the collection offers a limited-edition assortment of apparel and hats for 28 universities around the country, including the University of … Read more
Nike, the American sportswear behemoth, has found itself at the centre of a storm after unveiling the new England football shirt for Euro 2024. The controversy stems from redesigning the iconic St. George’s Cross, with critics accusing Nike of cultural insensitivity and labelling the move as “woke.” However, beyond the artistic debate, this saga has … Read more
LONDON — Politicians and fans are outraged with Nike’s new football (soccer) kit, where the cross of St. George, always in white and red, has been changed to a red, purple, blue and black cross for the Euro 2024 tournament taking place in June. British Prime Minister Rishi Sunak joined in on the fury against … Read more
