MILAN — Olympic fever is getting higher and higher. As sportswear brands have started to lay their cards on the table and reveal the gear they designed for national teams — including Nike’s kits for the U.S. athletes and Lululemon’s for Team Canada earlier this month — Berluti on Wednesday will officially unveil the uniforms it … Read more
From its company name to its longstanding mission, The North Face has long championed the sport-climbing community. So it’s no surprise that the company has created the official competition uniforms for athletes who will be participating in the upcoming Olympic Games for the second consecutive time. The company was founded in 1966 as a climbing … Read more
PARIS – The Paris 2024 Olympics are still three months away, but Nike was early in the starting blocks, taking over the city’s Palais Brongniart with a three-day event and showcase. Guests toured a museum-like maze of rooms dedicated to footwear and athletic gear along with displays highlighting its research and development programs: All were in … Read more
The Grand Slam of Curling, the tour elite series featuring the best men’s and women’s teams from across Canada and around the world, has been purchased by a new sports business venture group. The Curling Group, led by chief executive officer Nic Sulsky, has purchased ownership and operations of the Grand Slam of Curling from … Read more
Linking its brand to stirring moments during the upcoming Olympic and Paralympic Games in Paris, Louis Vuitton has created bespoke trunks to house the torches — and the medals that will be bestowed on winning athletes this summer. The first trunk will come into public view on May 8, when the Olympic torch begins its … Read more
Paris Fashion Week is going from strength to strength in the run-up to the Olympic Games. The fall ready-to-wear shows in the French capital generated $425.5 million in media impact value (MIV) as Asian celebrities continued to drive conversation around leading brands, according to a report released Thursday by data research and insights company Launchmetrics. … Read more
PARIS — The Paris men’s and haute couture shows in June are on track despite preparations for the Paris 2024 Olympic Games that are set to paralyze sections of the French capital from April, organizers said. In a joint interview, Bruno Pavlovsky, president of the Fédération de la Haute Couture et de la Mode, or … Read more
GOING FOR GOLD: Rugby player Antoine Dupont has been tapped as the sixth athlete sponsored by LVMH Moët Hennessy Louis Vuitton ahead of the Paris 2024 Olympic Games. The former French captain was also revealed as a brand ambassador for Louis Vuitton, the luxury house and its parent group said Thursday. Dupont said last year … Read more
Para-cyclist Marie Patouillet has been tapped as the fifth athlete sponsored by LVMH Moët Hennessy Louis Vuitton ahead of Paris 2024. The 35-year-old French athlete, who is a primary care physician, was also announced as a brand ambassador for Dior, the luxury house and its parent group said Thursday. Patouillet’s appointment is the materialization of … Read more
Samsonite is embarking on a new partnership. The travel brand is teaming with the U.S. Gymnastics team as the official luggage partner. The partnership spans the men’s and women’s teams’ domestic and international travels, including travels to their training camps and the 2024 Summer Olympics in Paris. “We are excited to welcome Samsonite as an … Read more
