When it comes to professional sports, the National Hockey League sometimes gets overshadowed by the National Football League and National Basketball Association. But Lululemon is out to change that by partnering with Fanatics on a new line of apparel targeted to the hockey fan. The collection, which will launch on Oct. 29, will include some … Read more
Luxury and fashion titan Bernard Arnault gave sports another big vote of confidence over the weekend, handing the Auld Mug to Emirates Team New Zealand on Saturday night as the Louis Vuitton 37th America’s Cup wound up two months of high-level yacht racing in Barcelona. At his side was Vuitton chairman and chief executive officer … Read more
SAIL AWAY: Amid the final races to decide the victor of the 37th America’s Cup, title partner Louis Vuitton has entered the America’s Cup Hall of Fame. At an awards ceremony in Barcelona on Monday, the luxury goods giant was awarded the prestigious Sir Richard Francis Sutton Medal, named after the Royal Yacht Squadron sailor … Read more
After making a substantial splash at the Olympics — its brand ambassador Léon Marchand scored four gold medals in the pool — Louis Vuitton is moving on to bigger waters as the title sponsor of sailing’s most prestigious race, the America’s Cup, which gets underway in earnest this week in Barcelona. “Our proximity to sports … Read more
Eastern Mountain Sports could get a reprieve from the retail graveyard despite a history of three bankruptcy filings. Most of the time, the third go-around in Chapter 11, the so-called Chapter 33, signals the death knell for retailers. That’s the case of EMS sibling Bob’s Stores, which is liquidating all units. Both banners are owned by … Read more
It’s a match made in Texas. The Dallas Cowboys have named Lucchese Bootmaker the official boot of the team as part of an extended partnership for the next five years. Under the terms of the deal, Lucchese will create a special Lucchese x Dallas Cowboys collection. For the past 13 years, Lucchese, which is based … Read more
LONDON — It seems everyone is getting in the spirit of sports ahead of the 2024 Paris Olympics, even Selfridges. The luxury department store has erected a 40-foot Grecian-inspired climbing column just outside its London store for six weeks. The GorpGirls, a female collective that champions women in the outdoors, were the first to climb … Read more
Tumi is expanding its reach into the world of sports by signing two top-notch professional golfers as global ambassadors: Nelly Korda and Ludvig Åberg. Korda is the number-one female golfer in the world and Aberg is ranked fourth on the men’s tour. Tumi will serve as the exclusive luggage partner for the athletes and they … Read more
Fila is leaning into its heritage for a new fall collection and advertising campaign. The venerable Italian brand will launch a more-premium collection, Casa Fila, accompanied by a Bellissimo campaign that is focused on the brand’s longtime expertise of bridging performance technology with modern style. “Fila has an incredibly rich 113-year history in sport, and … Read more
GK Elite and USA Gymnastics have revealed the leotards and apparel that gymnasts will wear on-mat during the 2024 Paris Olympics. This marks the first time that USA Gymnastics Olympic apparel has been introduced prior to the Games. GK Elite is the world’s leading brand of gymnastics competition and training apparel. The GK Elite logo … Read more
