With a record-breaking 2.45 million viewers, last week’s WNBA Draft delivered global recognition for the professional league’s leading players. Breakout stars like Caitlin Clark, Angel Reese, Nika Mühl, Kamilla Cardoso and Paige Bueckers were toasted as much for their red carpet choices as their on-court agility. A few of the designers who dressed them have … Read more
NEW YORK — With 100 days to go before the start of the Summer Olympics in Paris, momentum is building, with many brands unveiling their uniform kits, and athletes in a variety of sports stepping into the spotlight to help hype the upcoming Games. For the past three days, the U.S. Olympic & Paralympic Committee … Read more
From its company name to its longstanding mission, The North Face has long championed the sport-climbing community. So it’s no surprise that the company has created the official competition uniforms for athletes who will be participating in the upcoming Olympic Games for the second consecutive time. The company was founded in 1966 as a climbing … Read more
Tom Brady, Peyton and Eli Manning, Derek Jeter and other star athletes will be featured at Fanatics’ inaugural New York City event this summer. Slated for Aug. 16 to 18, Fanatics Fest NYC will feature multiple stages and theaters, exclusive merchandise, product drops, live podcasts and other events during its three-day run. It will be … Read more
About 30,000 runners are expected to line up at the starting line of the April 15 Boston Marathon — each with the hope of finishing 26.2 miles later with a finisher medal around their necks. The fact that those keepsakes will be stamped with the name of the race’s lead sponsor — Bank of America … Read more
Building upon its partnerships with champion female athletes, Gap Inc.‘s Athleta brand has signed a five-year partnership with Katie Ledecky, the world’s most decorated swimmer. Ledecky, the 21-time world champion and 10-time Olympic medalist, becomes the newest member of Athleta’s “Power of She Collective” lineup of elite female athletes who endorse the Athleta collection and support its purpose … Read more
ON THE RIGHT TRACK: Tommy Hilfiger is speeding up its collaborations with Formula 1 teams, which it has had since the ’90s. The PVH Corp.-owned company has joined forces with the F1 Academy, which has 15 drivers, to help advance young female drivers. A capstone of the deal is a sponsorship with leading racer Nerea … Read more
Tyr, the California-based brand best known for its swimwear, continues to expand its reach and will be creating a special shoe for Dani Speegle, a Crossfit Games athlete that it has also signed as an ambassador. This marks the first time the brand has designed footwear for a woman. Speegle has had multiple top-20 CrossFit … Read more
Two New York Giants greats have teamed up for the third time on an elevated collection of collectible apparel for the upcoming Super Bowl, which will be played at Allegiant Stadium in Las Vegas on Feb. 11. “Good Morning America” anchor Michael Strahan and Starter president Carl Banks have created a MSX by Michael Strahan … Read more
Brookstone, the tech retailer and manufacturer owned by Bluestar Alliance, has brought San Francisco 49ers running back Christian McCaffrey on board to be the face of the brand over the next year. The three-time Pro Bowler and All-Pro athlete will be featured in digital, print, out-of-home advertising and in-person events through the fall of 2025. … Read more
