Selfridges Erects a Grecian Column Outside Its London Store

LONDON — It seems everyone is getting in the spirit of sports ahead of the 2024 Paris Olympics, even Selfridges. The luxury department store has erected a 40-foot Grecian-inspired climbing column just outside its London store for six weeks. The GorpGirls, a female collective that champions women in the outdoors, were the first to climb … Read more

Tumi Signs Pro Golfers Nelly Korda, Ludvig Åberg as Global Ambassadors

Tumi is expanding its reach into the world of sports by signing two top-notch professional golfers as global ambassadors: Nelly Korda and Ludvig Åberg. Korda is the number-one female golfer in the world and Aberg is ranked fourth on the men’s tour. Tumi will serve as the exclusive luggage partner for the athletes and they … Read more

Fila Embraces Its Italian Heritage in New Collection, Campaign

Fila is leaning into its heritage for a new fall collection and advertising campaign. The venerable Italian brand will launch a more-premium collection, Casa Fila, accompanied by a Bellissimo campaign that is focused on the brand’s longtime expertise of bridging performance technology with modern style. “Fila has an incredibly rich 113-year history in sport, and … Read more

Inside Look at Simone Biles, Team USA Gymnastics Uniforms

GK Elite and USA Gymnastics have revealed the leotards and apparel that gymnasts will wear on-mat during the 2024 Paris Olympics. This marks the first time that USA Gymnastics Olympic apparel has been introduced prior to the Games. GK Elite is the world’s leading brand of gymnastics competition and training apparel. The GK Elite logo … Read more

NHL Signs New Merch Deal for All 32 Hockey Teams

The National Hockey League has signed a multiyear deal with New Era Cap to produce and distribute headwear and apparel for the league and its 32 teams globally beginning with the 2024-25 NHL season. “This partnership brings together two global brands, working together to grow a global game,” said Christopher H. Koch, chief executive officer … Read more

North Sails Apparel’s New CEO Victor Duran Outlines Bullish Strategy

MILAN — In his first interview as North Sails Apparel’s new chief executive officer, Victor Duran outlined a clear and concise strategy aimed at accelerating the brand linked to the leading sail-making specialist. Duran, who succeeded Marisa Selfa in the role in February, aims to double or even triple revenues in the next five to seven … Read more

The Puig Women’s America’s Cup Comes With Trophy by Patricia Urquiola

Sailing fever is set to challenge tennis-core big time. As the anticipation for the America’s Cup is building, Puig on Tuesday unveiled the logo and trophy of the Puig Women’s America’s Cup — the first women’s regatta in the history of the elite sailing race — at Fundación Miró in Barcelona, the city where the … Read more

How Much Has the WNBA Draft Impacted Fashion Designers?

With a record-breaking 2.45 million viewers, last week’s WNBA Draft delivered global recognition for the professional league’s leading players. Breakout stars like Caitlin Clark, Angel Reese, Nika Mühl, Kamilla Cardoso and Paige Bueckers were toasted as much for their red carpet choices as their on-court agility. A few of the designers who dressed them have … Read more

U.S. Olympic Uniforms by Nike and Villagewear by Ralph Lauren Unveiled

NEW YORK — With 100 days to go before the start of the Summer Olympics in Paris, momentum is building, with many brands unveiling their uniform kits, and athletes in a variety of sports stepping into the spotlight to help hype the upcoming Games. For the past three days, the U.S. Olympic & Paralympic Committee … Read more

The North Face Made Bold Olympic Climbing Uniforms

From its company name to its longstanding mission, The North Face has long championed the sport-climbing community. So it’s no surprise that the company has created the official competition uniforms for athletes who will be participating in the upcoming Olympic Games for the second consecutive time. The company was founded in 1966 as a climbing … Read more