LONDON — Politicians and fans are outraged with Nike’s new football (soccer) kit, where the cross of St. George, always in white and red, has been changed to a red, purple, blue and black cross for the Euro 2024 tournament taking place in June. British Prime Minister Rishi Sunak joined in on the fury against … Read more
Last Updated: March 22, 2024, 18:47 IST London, United Kingdom (UK) In an indirect message for the rebels, he stressed that it was important to stick with the plan for the economy that was working after a tough couple of years. (AFP File photo) British PM Rishi Sunak criticises Nike’s England football shirt change. Culture … Read more
Nike warned on Thursday that its revenue in the first half of fiscal 2025 would shrink by a low single-digit percentage as the world’s largest sportswear maker scales back on franchises to save costs. Nike’s warning came after the stock market closed, and shares were down 5.6% in extended trading. Executives acknowledged that Nike’s direct-to-consumer strategy was not driving growth as expected … Read more
Lululemon Athletica Inc. finished strong for 2023 with a fourth-quarter earnings beat, but chief executive officer Calvin McDonald warned “there has been a shift in the U.S. consumer behavior of late, and we’re navigating what has been a slower start to the year.” For the perennial outperformer — which continues to track ahead of its … Read more
A New York federal judge’s decision to not dismiss the trademark infringement lawsuit that Nike has brought against Bape could have repercussions for other brands and companies that are safeguarding their designs. In January 2023, Nike sued the Japanese streetwear company Bape for allegedly copying some of its sneaker designs, such as iterations of the … Read more
Nike released a new commercial to celebrate Iowa Hawkeyes’ Caitlin Clark breaking the NCAA Division I men’s and women’s scoring record during her side’s 93- 83 win over Ohio State Buckeyes on Sunday. Clark surpasses the late Pete Maravich’s record of 3,677 points, with the former Louisiana State University Tigers shooting guard having previously held … Read more
Last week, Nike announced that it would be opening one of its ‘World of Flight’ stores in Philadelphia. The shoe giant, which generated an income of more than $51 billion in the 12 months ending November 30 2023, said that the shop would boast two stories comprising of 7,000 sq. ft.. The products would be … Read more
Ellie Wray is an award-winning Digital PR Consultant and Creative with 10 years’ experience working for global brands and household names. As part of her PR party trick series, Wray has pitched a Nike and Tinder collaboration. Inspired by Valentine’s Day, the multi-channel campaign sets out to help shoe-lovers “find their solemates”. Instead of using … Read more
After months of speculation, Nike confirmed late Thursday that it is laying off 2 percent of its workforce. The move comes after the athletic giant revealed in December that it was taking steps to “streamline” the organization and would look to save up to $2 billion in costs over the next three years. “Nike’s always … Read more
Golfing legend Tiger Woods will no longer be sponsored by American apparel brand, Nike, as the two have ended their partnership after 27 years together. This brings down the curtain on one of the most lucrative and iconic collaborations in sports, which began way back in 1996 when Woods started his professional golfing career at … Read more
