Under Armour to Introduce Alternative to Spandex in Clothing

In January, Under Armour and Celanese Corp., a global specialty materials and chemical company, teamed up to develop a new fiber for performance stretch fabrics called Neolast. The fiber provides an alternative to spandex, the elastane fiber that is used predominantly to give stretch to apparel products. Neolast, which Under Armour said offers durability, comfort … Read more

Ahead of Boston Marathon and Amidst Medals Controversy, Brands Gear Up

About 30,000 runners are expected to line up at the starting line of the April 15 Boston Marathon — each with the hope of finishing 26.2 miles later with a finisher medal around their necks. The fact that those keepsakes will be stamped with the name of the race’s lead sponsor — Bank of America … Read more

Stephanie Linnartz Out as Under Armour CEO, Kevin Plank Back on Top

The Stephanie Linnartz era at Under Armour has come to an abrupt end and Kevin Plank is back in the driver’s seat. On Wednesday after the stock market closed, the Baltimore-based sports brand said that Linnartz would be stepping down as president, chief executive officer and a member of the board and will be succeeded … Read more

Baltimore’s Fashion Innovation Hub Unites Start-ups & Needle Trade

As U.S. cities like Detroit and St. Louis are building ecosystems for local production, a Baltimore contingent has been quietly laying the groundwork to strengthen the needle trade industry. In Baltimore, the aim is to revive the city’s needle trade and to advance design innovation as well as area businesses through Sew Bromo, an organization … Read more

Under Armour Names New Chief Product Officer, President of Americas – WWD

Stephanie Linnartz is continuing to build her team at Under Armour. Just under one year since Linnartz took the helm of the Baltimore-based sports brand, the company has named Yassine Saidi chief product officer and Kara Trent president of the Americas. Saidi will join the company on Jan. 29, and Trent, who is currently serving … Read more