6 Dated Trends That Will Make a Comeback in 2024

6 Dated Trends That Will Make a Comeback in 2024

While some new (and surprising) Y2K pieces are set to return to our wardrobes, including rugby-style polo shirts reminiscent of Jacob Elordi’s style in Saltburn and capri pants—yes, really—it’s the Eighties influence that will be seeping into our 2024 outfits. From the oversized, broad-shouldered tailoring that reimagines the decade’s corporate style to the unapologetically maximalist tone of the eveningwear, the … Read more

21 Best New Winter 2023 Buys at Mango, COS and Zara

21 Best New Winter 2023 Buys at Mango, COS and Zara

On our recent weekly (okay, daily) pilgrimages to our favourite retail sites, team Who What Wear UK has been repeatedly stopped in our tracks by three brands. Out of every retailer on the high street, it’s always Mango, COS and Zara that pique our collective interest as soon as we open their new-in sections. With fresh winter buys coming in thick and … Read more

5 Shoes to Wear With Jeans, According to a Stylist

5 Shoes to Wear With Jeans, According to a Stylist

Last year, VIP Nordstrom stylist Sandy Koszarek shared her favourite trends. While chatting with us, she also shared that one of the key questions her clients routinely ask her is what shoe trends look best with jeans. So we thought it could be informative to have her offer up some of the combos she suggests—you know, in an effort … Read more

The Leopard Print Jeans Trend Is So 2024

The Leopard Print Jeans Trend Is So 2024

It’s 2024 and change is in the air. All of a sudden, all of the chicest people I follow have swapped their plain blue and black denim for this trending print, and across high street and designer brands, the leopard print jean is the hottest commodity on offer.  Selling out quickly at Mango—we reckon Mango’s pair were the ones … Read more

How to Stick to New Year’s Resolutions, by Roxie Nafousi

How to Stick to New Year’s Resolutions, by Roxie Nafousi

Let’s first get clear on manifesting, which can often be understood as wishing things into existence. “Manifesting is using the power of your mind to change and create the reality you’re living in—it’s a self-development practice,” says Nafousi. She explains that it is often confused with the law of attraction (in which it is believed … Read more

How Often to Wash Your Coat, According to an Expert

How Often to Wash Your Coat, According to an Expert

How often should you wash your coat? In short, you’re looking at once at the end of the season according to intel from the on-demand, sustainable laundry service Oxwash. But surely there are nuances to this professional cleaning schedule, right? What about how much you wear your coat, the fabric it’s made from, how long you’ve … Read more

Rachel Stevens Styled A Waxed Jacket On A Cold Winter Walk

Rachel Stevens Styled A Waxed Jacket On A Cold Winter Walk

In case the constant weather warnings and relentless downpours haven’t delivered the message: January has arrived. Whilst the season is synonymous with blustery forecasts and drizzly days, it is not without its more subtle delights. Frequent showers bring out the inimitable, earthy fragrances of nature whilst restoring parched fields to their vibrant green glory. Whilst fallen leaves reveal bony trees, their … Read more

The Colourful Trainer Trend Is Already Dominating 2024 Style

The Colourful Trainer Trend Is Already Dominating 2024 Style

When we look at the fundamentals of a versatile wardrobe there are a few key items that spring to mind. Any editor will argue that a crisp white tee and a reliable pair of jeans are worth their weight in gold. Beyond that, a classic blazer and wool trousers won’t go amiss. On the footwear front, the past ten years … Read more

The Best Workout Clothes for Women in 2024, Hands Down

The Best Workout Clothes for Women in 2024, Hands Down

Hands up if you find yourself setting a new gym goal every January (and this time, really meaning it), only to cancel your membership within a few short months. Raise your other hand if you’re determined to break this cycle in 2024. Same—and you can hold me to that. And although we firmly believe that a … Read more

23 Expensive-Looking H&M Items That Could Pass as Designer

23 Expensive-Looking H&M Items That Could Pass as Designer

It can’t just be me—I had to do a double take when I saw these H&M finds because they’re just so good. Perusing the site’s new arrivals is a weekly activity of mine, and on my latest visit, I came across more than a few finds that actually stopped me dead in my scrolling. While most of these … Read more