SAP Unveils Agile Payment Solution

Timed for Shoptalk in Las Vegas, which is being held from Sunday to Wednesday, SAP made several announcements this week, including a new “composable payment solution” and fresh consumer research about returns. SAP’s solution aims to help retailers and brands offer shoppers more flexible payment options, such as buy now, pay later. The third-party payment … Read more

Reformation’s Mason Pants Are So Popular, and I Know Why

I invested in the black last year and wore them all winter, so I decided to order a beige pair to test out just how versatile they could be for the transitional months. Below, you can see five ways I styled them up during my deliberation process, and I think I’ve convinced myself they need to … Read more

The Penny Loafer Shoe Trend’s Back for 2024—Ready Your Jeans

In my humble opinion, there is no shoe more worthy of a place in your spring wardrobe than a penny loafer. With the sole of a boot and the shape of ballet flat, the leather slipper offers the functionality and styling versatility that a springtime shoe calls for. Cut from hardy leather, a penny loafer retains a polished edge and a distinctly grown-up … Read more

The 2024 Shoe Trends That Make Jeans More Fashionable

I consider jeans to be one of the chicest wardrobe staples. They’re no-fail and cool and bring effortlessness to a look. The versatility aspect is also noteworthy. You can team just about anything with that perfect pair of denim. And yes, this goes for shoes as well. On that note, I actually think jeans look even more … Read more

This Is How to Style a Mini Kilt and Make It Look Elegant

Saying that skirts are back for 2024 might sound like a weird statement to make because, well, they never really left. However, I think it’s fair to say that, for the past couple of years, trousers have dominated the fashion space and the wardrobes of influential dressers. As a consequence, skirts have taken a bit of … Read more

Levi’s 501s Are the Favourite Jeans of French Women, Fact

During an Instagram Live between our editor in chief, Hannah Almassi, and Who What Wear’s resident French-style expert, Marissa Cox, founder of French-inspired lifestyle destination Rue Rodier and author of the 2021 book, Practising Parisienne, the conversation naturally turned to French style, specifically jeans. For her book, Cox spoke to some of the country’s most iconic … Read more

The Leopard Print Jeans Trend Is So 2024

It’s 2024 and change is in the air. All of a sudden, all of the chicest people I follow have swapped their plain blue and black denim for this trending print, and across high street and designer brands, the leopard print jean is the hottest commodity on offer.  Selling out quickly at Mango—we reckon Mango’s pair were the ones … Read more

Rachel Stevens Styled A Waxed Jacket On A Cold Winter Walk

In case the constant weather warnings and relentless downpours haven’t delivered the message: January has arrived. Whilst the season is synonymous with blustery forecasts and drizzly days, it is not without its more subtle delights. Frequent showers bring out the inimitable, earthy fragrances of nature whilst restoring parched fields to their vibrant green glory. Whilst fallen leaves reveal bony trees, their … Read more

The Colourful Trainer Trend Is Already Dominating 2024 Style

When we look at the fundamentals of a versatile wardrobe there are a few key items that spring to mind. Any editor will argue that a crisp white tee and a reliable pair of jeans are worth their weight in gold. Beyond that, a classic blazer and wool trousers won’t go amiss. On the footwear front, the past ten years … Read more

The Bow Fashion Trend Is the Prettiest of the Season

Whilst recent seasons have seen the revival of so many fabulous trends, for me, this winter will always be remembered as the season of the bow. Initially spotted tied neatly around the tresses of the fashion set, the bow has since transcended the realm of hair accessories to become the chicest finishing touch in fashion. Ushered in by a bubbling interest in girlhood, … Read more