Pointed-Toe Flat Shoes Are the New Footwear Trend to Know

What a year it has been for flat shoes. Though there was a time, not long ago, when flat shoes were reserved for gym visits and ankle injuries only, recent months have decreed the practical style one of the chicest options on the market. Whilst rounded-toe ballet flats and almond-shaped mary janes enjoyed a fashion renaissance last season, … Read more

Heads Up: The Colourful Jeans Trend Is Taking Off for Spring

My biggest takeaway is this: it’s much easier to integrate these shades into my wardrobe than previously thought. No matter the hue, they seemed to fall into two styling categories: one, back to basics, literally. For this, call upon that capsule wardrobe you’ve been building, and let your neutral shades of white, black and navy do … Read more

21 Best New Winter 2023 Buys at Mango, COS and Zara

On our recent weekly (okay, daily) pilgrimages to our favourite retail sites, team Who What Wear UK has been repeatedly stopped in our tracks by three brands. Out of every retailer on the high street, it’s always Mango, COS and Zara that pique our collective interest as soon as we open their new-in sections. With fresh winter buys coming in thick and … Read more

How to Wear Leopard Print: 10 Animal-Print Outfits for 2024

A few weeks ago, I was seeking fashion advice on a leopard-print coat I was contemplating buying. The response was overwhelmingly positive (some even insisted that leopard print is a neutral and, as such, a wardrobe investment that cannot be faltered), but coming to terms with its newfound chicness can be difficult as the motif is so rooted in pop … Read more

9 H&M Trending Items Everyone Is Wearing Right Now

When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s a fabulous dress or a chic striped jumper, there’s no shortage of cult items to be found. Something that doesn’t happen all too often, however, is when these popular … Read more

The 24 Best Items to Buy In Reformation’s Huge Winter Sale

The only thing is, I wouldn’t exactly call Ref “affordable”, and while it’s not in the realms of uber-luxury brands like The Row, the prices can sometimes creep up into expensive territory. This, of course, can be a totally understandable side effect of more sustainable processes, but the Reformation sale is my hack for being able to … Read more