30 New Spring Buys From Mango, & Other Stories and H&M

Before you even think about it, stop. Don’t waste your lunch break scrolling through clothes sites, and definitely do not spend your weekend in a shopping centre. Your time is valuable, and should be treated as such, so rather than the prospect of you sifting through 500 pages of new-in clothes and accessories, I’ve done the hard work … Read more

14 Marks & Spencer New-In Pieces I Think You Need to See

One of the first pieces that caught my eye was the perfect pair of relaxed wool-blend trousers, which I know will dress up or down with ease. Next, there’s some very impressive shoes to be had, too, with M&S’s best-selling Mary Janes having a recent restock. I also have to give a shout-out to the kitten heels, which … Read more

I Assembled 5 Chic M&S’s Faux Leather Trench Coat Outfits

In my quest to shop more considerately, I have a few rituals I go through before adding to basket. First, how timeless is it? Any piece that gets added to my wardrobe has to be able to transcend moving trends, and earn its spot in my collection for years to come. With its versatile colourway, classic trench … Read more

21 Best New Winter 2023 Buys at Mango, COS and Zara

On our recent weekly (okay, daily) pilgrimages to our favourite retail sites, team Who What Wear UK has been repeatedly stopped in our tracks by three brands. Out of every retailer on the high street, it’s always Mango, COS and Zara that pique our collective interest as soon as we open their new-in sections. With fresh winter buys coming in thick and … Read more

23 Expensive-Looking H&M Items That Could Pass as Designer

It can’t just be me—I had to do a double take when I saw these H&M finds because they’re just so good. Perusing the site’s new arrivals is a weekly activity of mine, and on my latest visit, I came across more than a few finds that actually stopped me dead in my scrolling. While most of these … Read more

What To Buy In January According To A Fashion Expert

Most of us see January as a blank slate, and one that often brings about thoughts of wardrobe clear-outs, trying new things or re-establishing personal style. It’s also time for plenty of newness and the initiation of fresh brands into our repertoire: New names are emerging, in addition to brand-new colourways of highly coveted items. … Read more

9 H&M Trending Items Everyone Is Wearing Right Now

When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s a fabulous dress or a chic striped jumper, there’s no shortage of cult items to be found. Something that doesn’t happen all too often, however, is when these popular … Read more

These New Marks and Spencer Shoes Genuinely Look Designer

Come winter, the impulse to amass a whole new arsenal of shoes is all too tempting. With the stream of delightfully chunky loafers, sleek knee-high boots and elegant ballet flats hitting the market, this time of year is a shoe addict’s dream—and their bank account’s nightmare. Footwear generally isn’t cheap, especially if you tend to stick to leather designs. But as experts in budget-friendly … Read more

COS Winter Sale: The 27 Best Staples to Buy

I don’t know about you, but when one year draws to a close and another begins, I always get the urge to have a wardrobe sort out. New year, more organised me. It just seems like the perfect time to take stock of pieces I haven’t worn throughout the year to donate, and identify any gaps … Read more

4 Expensive-Looking Winter Outfits From M&S

Like a lot of us, I’ve long relied on Marks and Spencer for my wardrobe cornerstones. From comfy lingerie to long-lasting denim, many of the pieces I lean on frequently come from the brand, and when shopping there, I’m usually met with a high standard of quality—and crucially, affordability. My advice? Look out for the classics, as this is what they do best. Especially those in premium … Read more