Opinion | Where jeans and denim come from – the clues are in the names

The design, production, trade and use of denim span the globe, but the name, as with many fabrics, originates in the place it was once made. From the 16th century, the northwest Italian port city of Genoa crafted a type of twilled cloth, notable for yarns of cotton instead of linen, hemp or wool, and … Read more

Silver Jeans’ New CEO Aims to Diversify Offering and Modernize Brand Image

For the 103-year-old Western Glove Works, operator of Silver Jeans, it’s time to get its denim story out in a telling way. “That’s been the missing link,” said Suzanne Silverstein, chief executive officer of Silver Jeans and its sister brand Jag, who has been leading rebranding efforts and digital and merchandise changes since starting on … Read more

Heads Up: The Colourful Jeans Trend Is Taking Off for Spring

My biggest takeaway is this: it’s much easier to integrate these shades into my wardrobe than previously thought. No matter the hue, they seemed to fall into two styling categories: one, back to basics, literally. For this, call upon that capsule wardrobe you’ve been building, and let your neutral shades of white, black and navy do … Read more

5 Jeans Trends Celebrities Are Backing for 2024

Jeans are widely accepted as a wardrobe staple; something which transcends trends and seasons. Nonetheless, each year, certain cuts, washes and waist heights emerge as frontrunners. Baggy silhouettes and cargo styles dominated this year—but what’s in store for 2024? We’ve turned to a handful of well-dressed celebrities for guidance. These A-listers have their fingers on the fashion pulse, and … Read more

The 2024 Shoe Trends That Make Jeans More Fashionable

I consider jeans to be one of the chicest wardrobe staples. They’re no-fail and cool and bring effortlessness to a look. The versatility aspect is also noteworthy. You can team just about anything with that perfect pair of denim. And yes, this goes for shoes as well. On that note, I actually think jeans look even more … Read more

Levi’s Cuts Workforce as Michelle Gass Takes Charge

The Michelle Gass era at Levi Strauss & Co. is starting with workforce cuts as the former Kohl’s Corp. chief executive officer looks to supercharge the company’s direct-to-consumer evolution. Gass, who’s been president of the company for just over a year, officially takes the helm from outgoing CEO Chip Bergh on Monday. But her impact … Read more

Levi’s 501s Are the Favourite Jeans of French Women, Fact

During an Instagram Live between our editor in chief, Hannah Almassi, and Who What Wear’s resident French-style expert, Marissa Cox, founder of French-inspired lifestyle destination Rue Rodier and author of the 2021 book, Practising Parisienne, the conversation naturally turned to French style, specifically jeans. For her book, Cox spoke to some of the country’s most iconic … Read more

5 Shoes to Wear With Jeans, According to a Stylist

Last year, VIP Nordstrom stylist Sandy Koszarek shared her favourite trends. While chatting with us, she also shared that one of the key questions her clients routinely ask her is what shoe trends look best with jeans. So we thought it could be informative to have her offer up some of the combos she suggests—you know, in an effort … Read more

Levi Strauss slashing corporate jobs, looking to go upscale under new CEO Michelle Gass

Levi Strauss forecast annual sales and profit below Wall Street expectations on Thursday and said it would cut 10% to 15% of global corporate jobs as the denim maker seeks to rein in costs amid weakness in its wholesale business. Levi attributed the weak forecast to plans to exit its Denizen brand and cut back on off-price sales, … Read more

The Leopard Print Jeans Trend Is So 2024

It’s 2024 and change is in the air. All of a sudden, all of the chicest people I follow have swapped their plain blue and black denim for this trending print, and across high street and designer brands, the leopard print jean is the hottest commodity on offer.  Selling out quickly at Mango—we reckon Mango’s pair were the ones … Read more