LONDON — Nicolai Marciano’s new label Guess Jeans has named model Iris Law its first ambassador. The Brazilian photographer Rafael Pavarotti photographed the campaign, which depicts Law lying on a brown leather sofa wearing a two-piece denim outfit. In another image, she’s sitting on a chair. “Iris represents the reimagination of the iconic Guess girl … Read more
For the first time, Sourcing Journal is bringing its live event experience to Los Angeles. The inaugural Sourcing Journal x Rivet Sustainability LA event on Sept. 26 will invite the industry to The London West Hollywood at Beverly Hills to gather, learn and get inspired to transform their businesses. Themed “Sea Change,” the full-day conference … Read more
Telfar has introduced Telfar Denim, a modular denim system that’s been in development for 20 years. The launch represents Telfar’s plan to re-center apparel on his own terms — no fashion schedule, no showroom system — and build wardrobes block by block. Before introducing his now famous bag, Telfar started out in the early 2000s … Read more
The design, production, trade and use of denim span the globe, but the name, as with many fabrics, originates in the place it was once made. From the 16th century, the northwest Italian port city of Genoa crafted a type of twilled cloth, notable for yarns of cotton instead of linen, hemp or wool, and … Read more
Gianluca Flore is trading in his trenchcoat for some 501s. Flore, who’s been chief commercial officer of Burberry since 2021, is moving over to Levi Strauss & Co. to take on the same role, overseeing commercial operations of the Levi’s brand across all global channels. The appointment, which also sees Flore join Levi’s executive leadership … Read more
Premium denim label AG is joining the athleisure race with the release of its first active capsule collection with styles designed for the everyday commuter lifestyle, the sport-loving crowd and for those who crave comfort. A look from AG’s first activewear capsule collection. Courtesy of AG A look from AG’s first activewear capsule collection. Courtesy … Read more
In a tech era obsessed with inventing new ways to fool people, fostering consumer trust has never been more important for brands — and some are doing it better than others. So enters the third installment of “Most Trustworthy Companies in America,” released Tuesday. The annual report, from Newsweek and Statista, ranks brands across nearly two … Read more
Re/Done, known for its sustainable and upcycled clothing, tapped celebrity Pamela Anderson for a 25-piece capsule collection after the Los Angeles brand received a call out of the blue. On the phone was Brandon Lee, Anderson’s 27-year-old son, who phoned one of Re/Done’s cofounders, Sean Barron, to tell him a T-shirt that Re/Done was making with … Read more
For the 103-year-old Western Glove Works, operator of Silver Jeans, it’s time to get its denim story out in a telling way. “That’s been the missing link,” said Suzanne Silverstein, chief executive officer of Silver Jeans and its sister brand Jag, who has been leading rebranding efforts and digital and merchandise changes since starting on … Read more
Marikmekko is on a mission. The venerable Finnish textiles, apparel and home furnishings brand is hoping to further expand its footprint internationally and has its sights set on the U.S. and Asia-Pacific markets to help it reach its goals. In an interview at the company’s SoHo store, Tiina Alahuhta-Kasko, president and chief executive officer of Marimekko, … Read more
