AG Debuts The Art Project Collection of Wearable Art Pieces

AG Debuts The Art Project Collection of Wearable Art Pieces

AG is getting artistic in its latest collection. The Los Angeles-based denim brand on Thursday will launch The Art Project, a collection that is designed to transform apparel into wearable art. Each piece in The Art Project collection of men’s and womenswear features abstract prints in bold colors and innovative form combinations. The collection is … Read more

Opinion | If China’s love of Western luxury is fading, I think I know why

Opinion | If China’s love of Western luxury is fading, I think I know why

That could all be true. But might there be a small possibility that some Chinese people are also simply growing out of their obsession with Western luxury brands, just like how I outgrew my obsession with jeans? I vividly remember the first time I saw a pair of blue jeans. I was still in secondary … Read more

Robert Rodriguez Returns With Denim-Skewed Women’s Collection

Robert Rodriguez Returns With Denim-Skewed Women’s Collection

Robert Rodriguez knows a thing or two about pivoting. Over the course of his long career in fashion, the Cuban-born and Miami-raised designer has worked for Christian Dior, Laundry by Shelli Segal and Halston. He also had his own eponymous line of contemporary women’s sportswear for 15 years and last year, created an eveningwear collection … Read more

Opinion | Where jeans and denim come from – the clues are in the names

Opinion | Where jeans and denim come from – the clues are in the names

The design, production, trade and use of denim span the globe, but the name, as with many fabrics, originates in the place it was once made. From the 16th century, the northwest Italian port city of Genoa crafted a type of twilled cloth, notable for yarns of cotton instead of linen, hemp or wool, and … Read more

Silver Jeans’ New CEO Aims to Diversify Offering and Modernize Brand Image

Silver Jeans’ New CEO Aims to Diversify Offering and Modernize Brand Image

For the 103-year-old Western Glove Works, operator of Silver Jeans, it’s time to get its denim story out in a telling way. “That’s been the missing link,” said Suzanne Silverstein, chief executive officer of Silver Jeans and its sister brand Jag, who has been leading rebranding efforts and digital and merchandise changes since starting on … Read more

Heads Up: The Colourful Jeans Trend Is Taking Off for Spring

Heads Up: The Colourful Jeans Trend Is Taking Off for Spring

My biggest takeaway is this: it’s much easier to integrate these shades into my wardrobe than previously thought. No matter the hue, they seemed to fall into two styling categories: one, back to basics, literally. For this, call upon that capsule wardrobe you’ve been building, and let your neutral shades of white, black and navy do … Read more

5 Jeans Trends Celebrities Are Backing for 2024

5 Jeans Trends Celebrities Are Backing for 2024

Jeans are widely accepted as a wardrobe staple; something which transcends trends and seasons. Nonetheless, each year, certain cuts, washes and waist heights emerge as frontrunners. Baggy silhouettes and cargo styles dominated this year—but what’s in store for 2024? We’ve turned to a handful of well-dressed celebrities for guidance. These A-listers have their fingers on the fashion pulse, and … Read more

The 2024 Shoe Trends That Make Jeans More Fashionable

The 2024 Shoe Trends That Make Jeans More Fashionable

I consider jeans to be one of the chicest wardrobe staples. They’re no-fail and cool and bring effortlessness to a look. The versatility aspect is also noteworthy. You can team just about anything with that perfect pair of denim. And yes, this goes for shoes as well. On that note, I actually think jeans look even more … Read more

Levi’s Cuts Workforce as Michelle Gass Takes Charge

Levi’s Cuts Workforce as Michelle Gass Takes Charge

The Michelle Gass era at Levi Strauss & Co. is starting with workforce cuts as the former Kohl’s Corp. chief executive officer looks to supercharge the company’s direct-to-consumer evolution. Gass, who’s been president of the company for just over a year, officially takes the helm from outgoing CEO Chip Bergh on Monday. But her impact … Read more

Levi’s 501s Are the Favourite Jeans of French Women, Fact

Levi’s 501s Are the Favourite Jeans of French Women, Fact

During an Instagram Live between our editor in chief, Hannah Almassi, and Who What Wear’s resident French-style expert, Marissa Cox, founder of French-inspired lifestyle destination Rue Rodier and author of the 2021 book, Practising Parisienne, the conversation naturally turned to French style, specifically jeans. For her book, Cox spoke to some of the country’s most iconic … Read more