7 Innovative Holiday Marketing Ideas to Help Your Brand Stand Out

7 Innovative Holiday Marketing Ideas to Help Your Brand Stand Out

Opinions expressed by Entrepreneur contributors are their own. For brands, the holiday season is more than just a shopping rush. It’s a time to connect with their audience in a way that feels relevant and memorable. And with competition heating up, you need to be creative and think of new ways to stand out and … Read more

5 Essentials of Good Leadership

5 Essentials of Good Leadership

Opinions expressed by Entrepreneur contributors are their own. What makes a good leader? Ask any entrepreneur, and you’re likely to get different (albeit, pretty similar) answers. You might have heard that a good leader is strong, decisive, confident and honest. Or perhaps a “good” leader to you is optimistic, creative and forward-thinking. After over 20 … Read more

Why You Need to Invest in Your Employees and Community This Holiday Season

Why You Need to Invest in Your Employees and Community This Holiday Season

Opinions expressed by Entrepreneur contributors are their own. The holidays are upon us, and with the influx of shoppers and time-off requests from employees, this is often the busiest time of the year for businesses. It can be challenging for business owners to balance their sales priorities amidst preparing for the year ahead, but the … Read more

Unlock Lasting Business Success by Instilling These 5 Family Values

Unlock Lasting Business Success by Instilling These 5 Family Values

Opinions expressed by Entrepreneur contributors are their own. A key to business success is the strength and prevalence of the company’s core values across all arms of its operations. These principles help shape the company, drive performance and boost employee engagement and retention, ensuring its sustainability well into the future. A smooth sailing ship will … Read more

Shoppers Who Buy Via Email Spend 138% More Than Those Who Don’t. Here Are 9 Email Hacks to Capture Their Sales

Shoppers Who Buy Via Email Spend 138% More Than Those Who Don’t. Here Are 9 Email Hacks to Capture Their Sales

Opinions expressed by Entrepreneur contributors are their own. Email is a goldmine for businesses: people who make purchases via email tend to spend up to 138% more than those who don’t. During key shopping days, like Black Friday and Cyber Monday, email campaigns can significantly boost your last-quarter revenue. But sending a few random emails … Read more

How to Create a Routine That Balances Rest and Business Success

How to Create a Routine That Balances Rest and Business Success

Opinions expressed by Entrepreneur contributors are their own. Greater minds than I have heralded the importance of striking a healthy work-life balance, emphasizing the physical, psychological, and social benefits. But taking time off, making it to the gym three times a week and practicing meditation can feel like a tall ask for a busy entrepreneur. … Read more

10 Ways My Leadership Has Changed in 10 Years

10 Ways My Leadership Has Changed in 10 Years

Opinions expressed by Entrepreneur contributors are their own. Lemonlight recently hit its 10-year anniversary, and in honor of the milestone, I’ve been looking back at how much has changed for both the company and my role as a leader. I started by figuring things out as I went along, but my approach to leadership has … Read more

5 Black Friday Strategies to Turn Holiday Browsers into Instant Buyers

5 Black Friday Strategies to Turn Holiday Browsers into Instant Buyers

Opinions expressed by Entrepreneur contributors are their own. As the holiday shopping season approaches, usually lasting from November 1 to December 31, the question arises: how can you make the most of this period? Its peak will hit during the so-called Cyber Five, or Cyber Week, which may generate 16.9% of all holiday season revenue. … Read more

How to Build a Lasting Career in the Creator Economy

How to Build a Lasting Career in the Creator Economy

Opinions expressed by Entrepreneur contributors are their own. Is content creation becoming the new 9-to-5? It sure seems that way. We’ve gone from kids dreaming of becoming astronauts to aspiring YouTubers — and as much as I love life as a full-time internet pro, staying in this game has meant learning to operate like a … Read more

What Franchisors Need to Consider Before Expanding Internationally

What Franchisors Need to Consider Before Expanding Internationally

Opinions expressed by Entrepreneur contributors are their own. Expanding your franchise concept internationally is a challenging decision. It can offer tremendous growth opportunities beyond your current home market. However, doing so prematurely can put undue stress on your system as you try to replicate your U.S. operations for a culturally different demographic while also managing … Read more