Opinions expressed by Entrepreneur contributors are their own. Your brand is more than your product or service; it’s a permanent first impression that builds on a series of associations, turning fleeting transactions into lasting relationships. In this article, we’ll explore a few best practices for crafting a brick-and-mortar brand experience that will help create lasting, … Read more
Opinions expressed by Entrepreneur contributors are their own. How do you build a community of loyal customers? It’s a question that likely haunts entrepreneurs and marketing managers. Here’s the truth: It’s easier than you think. I grew a sports trading card YouTube channel to over 11,500 subscribers right in my college dorm room. Each morning, … Read more
Its Mandarin Oriental scent – evoking the Asia-based global luxury hotel chain – exudes refreshing floral notes of freesia and osmanthus, while Lululemon’s scent is reminiscent of fresh laundry, which is ideal when slipping into brand-new leggings. Shiu Shing Hong, a fragrance shop in Sheung Wan, has been in operation for more than 50 years. … Read more
Opinions expressed by Entrepreneur contributors are their own. Becoming an entrepreneur and creating a company that creates positive change is a dream that has driven ambitious people since the beginning of the modern economy. But where do you start? How will you create a meaningful product or service that stands out amid the noise of … Read more
Mercedes-Benz India is eyeing double-digit sales growth this fiscal as demand remains strong, especially for high-end models, a senior company executive said on Wednesday. The company, which on Wednesday introduced luxury models — Maybach GLS 600 4MATIC SUV and AMG S 63 E Performance Edition 1 on Wednesday, had sold 18,123 units last fiscal. It … Read more
