Peloton to Sell Private Label Apparel on Nordstrom Marketplace

Peloton to Sell Private Label Apparel on Nordstrom Marketplace

Peloton is bringing its apparel collection to a wider audience, partnering with Nordstrom to offer its private label women’s and menswear at the retailer’s Marketplace online concept later this month. Jen Cotter, chief content officer, who also oversees the apparel offering at the fitness company, revealed that Peloton is testing the idea of offering its … Read more

Boston serial shoplifter allegedly stole more than $30,000 worth of merchandise from Lululemon, Victoria’s Secret

Boston serial shoplifter allegedly stole more than ,000 worth of merchandise from Lululemon, Victoria’s Secret

Boston serial shoplifter allegedly stole more than $30,000 worth of merchandise from Lululemon, Victoria’s Secret Subscribe to continue reading this article. Already subscribed? To login in, click here. Originally Published: November 4, 2024 at 8:35 PM EST Read original article here Denial of responsibility! Pioneer Newz is an automatic aggregator of the all world’s media. … Read more

Lululemon to Create Fan Apparel for the National Hockey League

Lululemon to Create Fan Apparel for the National Hockey League

When it comes to professional sports, the National Hockey League sometimes gets overshadowed by the National Football League and National Basketball Association. But Lululemon is out to change that by partnering with Fanatics on a new line of apparel targeted to the hockey fan. The collection, which will launch on Oct. 29, will include some … Read more

TikTok’s Top Ten Fashion Brands for 2024

TikTok’s Top Ten Fashion Brands for 2024

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing, or “most popular,” fashion brands are looking to engage a new audience, including the coveted Gen Z, with this new era of marketing. Here, WWD … Read more

Lululemon promises new styles after ‘breezethrough’ leggings fiasco

Lululemon promises new styles after ‘breezethrough’ leggings fiasco

Lululemon promised to crank out new styles following the failure of its “Breezethrough” leggings — after an outpouring of embarrassing reviews prompted the pricey athleisure maker to pull them off shelves. The Vancouver, Canada-based company stopped sales of the newly launched $98 leggings in July as shoppers criticized the V-shaped back seam of the tights … Read more

China Is Studying Taylor Swift and Other Celebrities to Help Boost Flagging Luxury Consumption

China Is Studying Taylor Swift and Other Celebrities to Help Boost Flagging Luxury Consumption

The Counsellors Office of the Shanghai Municipal People’s Government is taking Taylor Swift‘s concerts as a starting point for research into “commercial performance tourism” with the hope of seizing the opportunity of the performance economy and creating a “Shanghai Model.” For the current Chinese market, a $5 billion “consumer miracle” created by the Taylor Swift … Read more

2024 Election Raises Fashion & Retail’s Risk for the Second Half of Year

2024 Election Raises Fashion & Retail’s Risk for the Second Half of Year

From the start, 2024 promised to be a tough year for fashion stocks.  Inflation has made living more expensive, interest rates are up and geopolitics seem all the more unsettled — from conflicts in Ukraine and Gaza to edge-of-your-seat elections in Europe and, now, the U.S.  The fervor for artificial intelligence and big tech helped … Read more

What does Hong Kong airport smell of? Or your go-to hotel? The business of scent branding

What does Hong Kong airport smell of? Or your go-to hotel? The business of scent branding

Its Mandarin Oriental scent – evoking the Asia-based global luxury hotel chain – exudes refreshing floral notes of freesia and osmanthus, while Lululemon’s scent is reminiscent of fresh laundry, which is ideal when slipping into brand-new leggings. Shiu Shing Hong, a fragrance shop in Sheung Wan, has been in operation for more than 50 years. … Read more

Lululemon Taps Comedian-turned-director Jia Ling as Ambassador

Lululemon Taps Comedian-turned-director Jia Ling as Ambassador

Lululemon has signed China’s hottest comedian-turned-director Jia Ling as its latest ambassador. Her appointment was accompanied by a short film, in which she shared how she spent the past year working out and making friends with fitness gurus. There are also moments of her jumping, kickboxing, weightlifting, rope climbing and doing push-ups with a group … Read more

Sun Choe Joins Vans as Global Brand President

Sun Choe Joins Vans as Global Brand President

Sun Choe, who stepped down last week as Lululemon’s chief product officer after seven years, is going to Vans. According to the VF Corp.-owned footwear brand, Choe has been appointed as Vans’ new global brand president — a role that has been vacant since Kevin Bailey stepped down in October. The move is effective in … Read more