That could all be true. But might there be a small possibility that some Chinese people are also simply growing out of their obsession with Western luxury brands, just like how I outgrew my obsession with jeans? I vividly remember the first time I saw a pair of blue jeans. I was still in secondary … Read more
Beyond Yoga is stretching beyond its California roots and opening its first store in Washington state. The 1,481-square-foot venue is located east of Seattle in the Bellevue Collection Mall in Bellevue, Wash. This is the company’s seventh retail outpost after launching its first store two years ago on the Third Street Promenade in Santa Monica, … Read more
The design, production, trade and use of denim span the globe, but the name, as with many fabrics, originates in the place it was once made. From the 16th century, the northwest Italian port city of Genoa crafted a type of twilled cloth, notable for yarns of cotton instead of linen, hemp or wool, and … Read more
Gianluca Flore is trading in his trenchcoat for some 501s. Flore, who’s been chief commercial officer of Burberry since 2021, is moving over to Levi Strauss & Co. to take on the same role, overseeing commercial operations of the Levi’s brand across all global channels. The appointment, which also sees Flore join Levi’s executive leadership … Read more
In a tech era obsessed with inventing new ways to fool people, fostering consumer trust has never been more important for brands — and some are doing it better than others. So enters the third installment of “Most Trustworthy Companies in America,” released Tuesday. The annual report, from Newsweek and Statista, ranks brands across nearly two … Read more
As a former competitive gymnast and a seasoned fashion executive, Jennifer Sey doesn’t shy away from the controversial, and her new company, XX-XY Athletics, is no exception. The just-launched direct-to-consumer brand XX-XY refers to the XY-sex determination system that is used to classify many mammals, including humans. The way Sey sees it, the activewear company’s … Read more
The Michelle Gass era at Levi Strauss & Co. is starting with workforce cuts as the former Kohl’s Corp. chief executive officer looks to supercharge the company’s direct-to-consumer evolution. Gass, who’s been president of the company for just over a year, officially takes the helm from outgoing CEO Chip Bergh on Monday. But her impact … Read more
Beyond Yoga is moving into its next pose. Nancy Green, former chief executive officer and president Gap Inc.’s Athleta business, is stepping in as CEO on Feb. 1 with an eye toward supercharging the brand’s expansion, with the help of parent company Levi Strauss & Co. Michelle Wahler, who cofounded the business in 2005, will … Read more
Vuori has named Karen Riley-Grant chief marketing officer. The former Levi Strauss executive will start Jan. 22 and report to Vuori founder and chief executive officer Joe Kudla. In this new role, Riley-Grant will set the vision and strategy for the company and oversee the creative development and execution of its marketing efforts across retail, … Read more
The changing of the guards at Levi Strauss & Co. is set to happen Jan. 29 — when Chip Bergh will officially hand over the job of chief executive officer to Michelle Gass. While the exact timing was not clear before, the changeover has been expected since November 2022, when Gass was tapped to be … Read more
