Vedang Raina and Rasha Thadani become first ever brand faces for Crocs India : Bollywood News

Crocs Inc. embarks on an exciting journey of self-expression. The brand announces its collaborative partnership with emerging talents Rasha Thadani and Vedang Raina, aligning with its core value of “Come As You Are,” celebrating individuality and authenticity. With this partnership, Crocs acts as a canvas to express oneself through the eyes of these Gen-Z icons. … Read more

On Cloudmonster 2 Trainer Unveiled With Extra Cushioning

LONDON — The On Cloudmonster is evolving with a new iteration, the Cloudmonster 2. The new running shoe promises more cushioning for everyday runners by updating its CloudTec sole, which adds extra height, resulting in a firmer back and softer front. On has collaborated with the neuroaesthetics studio and lab Kinda to celebrate the launch … Read more

Area Signs Shoe License Agreement With Giuseppe Zanotti

Ahead of its spring 2024 show on Sunday, Area has revealed a new licensing partnership with Giuseppe Zanotti. The multiseason deal will see the Italian luxury footwear label manage the design, production and wholesale distribution of the New York-based womenswear brand’s shoe collection. The new category will debut during Area’s New York Fashion Week see … Read more

Rahat Fateh Ali Khan defends controversial video, calls it ‘personal matter’ |

Pakistani singer Rahat Fateh Ali Khan recently found himself at the center of controversy after a video of him beating a student went viral on the internet. The video showed the singer using a footwear to discipline the student while inquiring about the whereabouts of a bottle. As the incident sparked outrage among netizens, Rahat … Read more

Vanessa Noel Stands by NYC Mayor Eric Adams, Scouts Shoe Museum Site

Shoe designer Vanessa Noel is ramping up her support for New York City on several levels. During an interview Thursday afternoon, she ran through her plans as her parrot “Mr. Peeps” squawked in the background. The designer will welcome 20 guests to her Upper East Side townhouse Monday night for a dinner for New York … Read more

Designer Brands Inc. Taps Andrea O’Donnell as Brands President

DSW parent company Designer Brands Inc. has tapped retail veteran Andrea O’Donnell for the role of brands president, executive vice president of Designer Brands, as the company seeks to bolster its share of owned and licensed brands. O’Donnell, who has served as the CEO of Everlane since 2021, will oversee the sourcing, design and distribution … Read more

Neuroaesthetics Research Is Poised to Shake Up Fashion and Beauty – WWD

Fashion and beauty firms depend so much on aesthetic appreciation for their products that more are likely in future to experiment with neuroaesthetic research methods, which unlock and interpret subconscious brain signals. So argues Olivier Tjon, cofounder of neuromarketing consultancy Beyond Reason, which has already done such work for a small clutch of maverick companies. … Read more

How the future of sneakers is digitisation: from Nike’s RTFKT to Zellerfeld’s 3D-printed shoes, innovators are pushing the boundaries

Acquired by Nike in 2021, RTFKT marries physical sneakers with their digital counterparts, creating unique experiences that blur the line between the real and virtual worlds. RTFKT x Nike Dunk sneakers. Photo: Instagram / @rtfkt Each RTFKT sneaker is equipped with an NFC chip, allowing users to unlock exclusive digital assets, such as non-fungible tokens … Read more