How the future of sneakers is digitisation: from Nike’s RTFKT to Zellerfeld’s 3D-printed shoes, innovators are pushing the boundaries

Acquired by Nike in 2021, RTFKT marries physical sneakers with their digital counterparts, creating unique experiences that blur the line between the real and virtual worlds. RTFKT x Nike Dunk sneakers. Photo: Instagram / @rtfkt Each RTFKT sneaker is equipped with an NFC chip, allowing users to unlock exclusive digital assets, such as non-fungible tokens … Read more

Hilos to Launch On-demand Footwear Platform at Art Basel – WWD

As Art Basel got underway in Miami on Friday, the just-unveiled Hilos Studio platform geared up to launch at the event with a new proposition and a new partnership. According to the company, the 3D printing platform allows anyone from brands to independent designers to offer on-demand shoes, and fashion house Unknown Union signed on … Read more