After five years of being on a first-name basis with customers, Dunkin’ changed its name for a day to “Donuts.” Quite the April Fool’s Day prank, the Canton, Mass.-based coffee and donut chain has launched a limited-run of apparel. After being known as Dunkin’ Donuts for decades, the company retooled its name to just “Dunkin’” … Read more
DIZ AND THAT: Txampi Diz, Balmain‘s chief marketing officer since 2017, is to leave the Paris-based fashion house “to pursue other interests.” Balmain announced his departure in a brief press release. His next move could not immediately be learned. “Ever since my very first days here at Balmain, Txampi has always been an incredible partner, … Read more
Fashion and beauty firms depend so much on aesthetic appreciation for their products that more are likely in future to experiment with neuroaesthetic research methods, which unlock and interpret subconscious brain signals. So argues Olivier Tjon, cofounder of neuromarketing consultancy Beyond Reason, which has already done such work for a small clutch of maverick companies. … Read more
