Ahead of its spring 2024 show on Sunday, Area has revealed a new licensing partnership with Giuseppe Zanotti. The multiseason deal will see the Italian luxury footwear label manage the design, production and wholesale distribution of the New York-based womenswear brand’s shoe collection. The new category will debut during Area’s New York Fashion Week see … Read more
WE ARE IN THE AREA: With its 10-year anniversary approaching, the fashion and accessories design studio Area NYC is extending its reach with a deal through the business accelerator for fashion brands Tomorrow London Ltd. Terms of the deal were not disclosed Thursday. Tomorrow is further supporting Area as its global partner for business development. … Read more
The resort season sees Piotrek Panszczyk and Beckett Fogg doubling down on everyday wardrobing, the Area way. “For us, it was thinking about the wardrobe and ‘mundaneness’ of that and how Area fits into that,” Panszczyk told WWD, adding that “we kind of wanted to experiment with a new sense of cleanness — getting to … Read more
