5 Ways Leaders Can Encourage Employees to Be Themselves

5 Ways Leaders Can Encourage Employees to Be Themselves

Opinions expressed by Entrepreneur contributors are their own. Competition for top talent is a priority for CEOs everywhere. The news is filled with various approaches companies take to attract and retain the best employees, but I believe it comes down to culture. Increasingly, the best people want to join organizations where they can bring their … Read more

Patagonia and Oatly Just Used This Clever Tactic for Better Brand Visibility — Here’s How You Can Replicate It

Patagonia and Oatly Just Used This Clever Tactic for Better Brand Visibility — Here’s How You Can Replicate It

Opinions expressed by Entrepreneur contributors are their own. Brands are always looking for new and innovative public relations and marketing strategies to stand out in a crowded marketplace and capture the attention of their target audience. One highly effective strategy is newsjacking, which involves leveraging the momentum of trending news stories to significantly enhance visibility … Read more

Is Your Thought Leadership Strategy Failing? This Might Be Why

Is Your Thought Leadership Strategy Failing? This Might Be Why

Opinions expressed by Entrepreneur contributors are their own. The very publication you are reading this article in is full of thought leadership. Have a look around — you will find executives and contributing writers taking the reader on a journey of discovery (hopefully), bringing news, trends, metrics and actionable strategies for every possible topic. But … Read more

Adam Grant: These 3 Steps Will Help Fight Employee Burnout

Adam Grant: These 3 Steps Will Help Fight Employee Burnout

Let’s face it — U.S. workers are burned out. Research from Aflac on the stress levels of U.S.-based workers found that over 50% of respondents experienced burnout in 2023, and nearly 75% reported having moderate stress levels at work. But organizational psychologist and bestselling author Adam Grant, a go-to expert for mindset and organizational habits, … Read more

what is the difference between a thought leader and an influencer?

what is the difference between a thought leader and an influencer?

If you’re reading this article, you’re likely interested in gaining more visibility. Whether you’re looking to bring in more leads, be seen as a thought leader in your field or, well, “influence” people, I am sorry to break it to you, but you may be an influencer. Or perhaps a wannabe influencer. When I started … Read more