soju

Korean soju is trending at the world’s best bars. How a new generation of artisans is taking craft versions of the distilled spirit global

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The cocktail is served with an L-shaped cocktail stir that raises and lowers a large, rectangular ice cube to produce the frothy head of a freshly drawn beer. It’s one of the most popular drinks on Jigger & Pony’s menu. Uno Jang, creative director of Singapore bar Jigger & Pony. Photo: Instagram/@jiggerandponysg Soju is experiencing … Read more

K-wave pushes exports of soju, Korean distilled spirit, to new heights amid falling consumption in South Korea

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“HiteJinro’s soju exports to Hong Kong increased 33 per cent in 2022 from the year earlier,” says HiteJinro spokeswoman Nho Eun-jung. “We hope to raise our brand awareness and inform Hongkongers that there are many other ways to enjoy soju other than the standard way of drinking it in a shot glass.” The Jinro toad … Read more