Korean wave

K-wave pushes exports of soju, Korean distilled spirit, to new heights amid falling consumption in South Korea

by

“HiteJinro’s soju exports to Hong Kong increased 33 per cent in 2022 from the year earlier,” says HiteJinro spokeswoman Nho Eun-jung. “We hope to raise our brand awareness and inform Hongkongers that there are many other ways to enjoy soju other than the standard way of drinking it in a shot glass.” The Jinro toad … Read more

He’s a Hindi-speaking Korean chef in India whose Instagram fusion-food videos have gone viral – Kim Jiyeol on how cuisine ‘brings people together’

by

But he’s not a full-time food influencer – rather, Kim is the official chef at the South Korean embassy in New Delhi, where he landed in 2019 after professional cooking stints across Europe and Australia. Kim’s chicken wing momos, inspired by the Nepalese dumpling. Photo: Kim Jiyeol Now the passionate cook’s home is India, a … Read more