K-wave pushes exports of soju, Korean distilled spirit, to new heights amid falling consumption in South Korea
“HiteJinro’s soju exports to Hong Kong increased 33 per cent in 2022 from the year earlier,” says HiteJinro spokeswoman Nho Eun-jung. “We hope to raise our brand awareness and inform Hongkongers that there are many other ways to enjoy soju other than the standard way of drinking it in a shot glass.” The Jinro toad … Read more
