How do you drink soju? 10 etiquette rules, and why having Korean spirit is like a polygraph

How do you drink soju? 10 etiquette rules, and why having Korean spirit is like a polygraph

By Ko Dong-hwan An artist has released an authentic guide to drinking soju, a clear and affordable alcohol that has been consumed by Koreans for decades. Kim Wan-jun, known by the artist name Funnyjun, wants to impart to global drinkers that drinking soju should not be equated with getting tipsy on any other liquor, because … Read more

What connects APT, Blackpink’s Rosé and Bruno Mars’ new song, to Korea’s drinking culture?

What connects APT, Blackpink’s Rosé and Bruno Mars’ new song, to Korea’s drinking culture?

By Pyo Kyung-min Blackpink’s Rosé and American pop star Bruno Mars are creating a buzz with their new song “APT”, which has garnered global attention and highlights the Korean drinking culture that inspired it. Rosé’s single “APT”, released on October 19, is a prelude to her first full-length album Rosie – set to drop on … Read more

Korean soju is trending at the world’s best bars. How a new generation of artisans is taking craft versions of the distilled spirit global

Korean soju is trending at the world’s best bars. How a new generation of artisans is taking craft versions of the distilled spirit global

The cocktail is served with an L-shaped cocktail stir that raises and lowers a large, rectangular ice cube to produce the frothy head of a freshly drawn beer. It’s one of the most popular drinks on Jigger & Pony’s menu. Uno Jang, creative director of Singapore bar Jigger & Pony. Photo: Instagram/@jiggerandponysg Soju is experiencing … Read more

K-wave pushes exports of soju, Korean distilled spirit, to new heights amid falling consumption in South Korea

K-wave pushes exports of soju, Korean distilled spirit, to new heights amid falling consumption in South Korea

“HiteJinro’s soju exports to Hong Kong increased 33 per cent in 2022 from the year earlier,” says HiteJinro spokeswoman Nho Eun-jung. “We hope to raise our brand awareness and inform Hongkongers that there are many other ways to enjoy soju other than the standard way of drinking it in a shot glass.” The Jinro toad … Read more