What Entrepreneurs Can Learn From the Liquid Death and Plunge Tub ‘Freeze to Death’ Campaign

What Entrepreneurs Can Learn From the Liquid Death and Plunge Tub ‘Freeze to Death’ Campaign

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that Liquid Death disrupted the beverage industry with its edgy and risky unconventional branding, highly engaging digital marketing tactics and rebellious marketing campaigns, including skull imagery and dark colors that set them far apart from traditional water companies. In a similar way, Plunge cold … Read more

This 20-Year-Old’s Summer Side Hustle Earned $150,000

This 20-Year-Old’s Summer Side Hustle Earned 0,000

This Side Hustle Spotlight Q&A features 20-year-old college student Jacob Shaidle, founder of Ontario-based barbecue cleaning business Shaidle Cleaning. Responses have been edited for length and clarity. Courtesy of Shaidle Cleaning. Jacob Shaidle. What was your day job or primary occupation when you started your side hustle?I was a 15-year-old high school student when I … Read more