Opinions expressed by Entrepreneur contributors are their own. Rebranding is a complex process aimed at changing your brand’s identity in the minds of consumers, employees and other stakeholders. On the surface, it is easy to think of rebranding as simply developing a new logo or slogan for your organization. However, true rebranding exercises go deeper … Read more
Peloton CEO Barry McCarthy is stepping down, the company said on Thursday, as it announced a 15 per cent cut to its global workforce due to a post-pandemic slump in demand for its connected fitness equipment. Shares of the beleaguered New York-based company rose 14 per cent before the bell as it also aims to pare down … Read more
Dollar Tree swung to a surprise fourth-quarter loss and will close nearly 1,000 U.S. stores after slashing the value of a rival chain it acquired almost a decade ago. Dollar Tree plans to close about 600 Family Dollar stores in the first half of this year, along with 370 Family Dollar and 30 Dollar Tree stores over … Read more
