FASHION ACE: Dior on Thursday named tennis champion Zheng Qinwen its new global brand ambassador. The 22-year-old Chinese athlete became the first Asian tennis player to win gold in singles at the Paris Olympics. Nicknamed “Queen Wen” by fans, she is currently world No. 5 in the Women’s Tennis Association’s ranking. Zheng “embodies the elegance … Read more
The love affair between fashion and sport reached a fever pitch this year. While top athletes continued to take pride of place in front rows and set trends with their style, brands and groups were battling to become sponsors of sporting events around the world. There was plenty on the scoreboard, from a raft of … Read more
Amazon’s latest campaign for same-day delivery stars’ Olympic gold medalist Shawn Johnson East and her husband Andrew East, a former NFL football player. The athletic couple and podcast hosts of “Couple Things” spent the day as Amazon Flex drivers to fulfill orders for Amazon’s delivery service for local families. The Easts stopped at Monroe Carell … Read more
PARIS – Le Coq Sportif, the French athleticwear company that provided the uniforms for the country’s Olympic team, has been placed in receivership. Swiss parent company Airesis, which owns a 75 percent stake in the brand, has applied for judicial restructuring at the Paris Commercial Court. The company will undergo a six-month observation period under … Read more
The opening ceremony for the 2024 Paralympic Games on Wednesday night will be remembered for idyllic weather, dazzling dancing, pyrotechnics and for shining a global spotlight on adaptive clothing. For the event, organizers transformed Place de la Concorde into a temporary stadium, with the centerpiece being a vast scene choreographed by Alexander Ekman and costumed … Read more
PARIS — It’s not yet game over in the City of Lights. On Wednesday evening, the Paris 2024 Paralympic Games will open with “Paradoxe,” a show that will take place on the Champs-Elysées and Place de la Concorde. Some 150 dancers, including some with disabilities, will take part in the performance imagined with Swedish ballet … Read more
WORKING ALL ANGLES: LVMH Moët Hennessy Louis Vuitton leapfrogged over other Olympic sponsors in terms of media visibility thanks to its multipronged approach, whereas most fashion companies were mentioned mainly for designing athletic uniforms. That’s among the key findings of a report by London-based media analytics and insights firm Commetric, which analyzed more than 1,300 … Read more
BELL OF THE BALL: As it continues to deepen its ties with the world of sports, Louis Vuitton said Friday it has signed British soccer player Jude Bellingham as a brand ambassador. “His authenticity, ambition and dedication both on and off the pitch embody the spirit of Louis Vuitton’s community: individuals who are champions in … Read more
At the Paris Olympics, breaking entered as arguably the most exciting new event in decades: an art form sprung from the hip-hop culture of the Bronx, set to take the biggest international sports stage in the world. One Canadian gold medal, more than a few headspins and seemingly millions of memes later, the hype has … Read more
SOCIAL MEDIA GOLD: The first results are in, and it looks like LVMH Moët Hennessy Louis Vuitton, a premium partner of the Paris 2024 Olympic and Paralympic Games, won the social media sweepstakes in round one. The French luxury giant attained the highest social media value and visibility, generating 17 times more value than the … Read more
