An analysis of over 23,000 Tinder profiles revealed the most popular interests of users when seeking connections on the dating app. The study suggests that men seeking to make a good impression on Tinder should emphasise their enjoyment of relaxing activities. Women on the app most frequently listed interests in leisure pursuits like reading (6 … Read more
Ellie Wray is an award-winning Digital PR Consultant and Creative with 10 years’ experience working for global brands and household names. As part of her PR party trick series, Wray has pitched a Nike and Tinder collaboration. Inspired by Valentine’s Day, the multi-channel campaign sets out to help shoe-lovers “find their solemates”. Instead of using … Read more
Tinder, which describes itself as the “world’s most popular app for meeting new people”, was launched in 2012. The brand has since become available in more than 190 countries and in 56 languages, according to US subscription data. In September 2021, an investigation that studied Tinder account holders found that a staggering 75 million people … Read more
