Bernard Arnault Leads French New Year’s Honors List – WWD

PARIS – Luxury magnate Bernard Arnault was awarded the Grand Cross of the Legion of Honor, France’s highest civilian decoration, in the annual New Year’s Day honors list. The founder of the LVMH Moët Hennessy Louis Vuitton conglomerate, which owns brands including Louis Vuitton, Dior, Tiffany & Co., Guerlain and Dom Pérignon, previously had been … Read more

Gucci, Louis Vuitton, Prada: how luxury fashion brands and sports are growing ever closer

“We are seeing more interest in athletics, as athletes have started to wear things solely for aesthetic reasons,” London-based fashion journalist Ayo Ojo says. Football stars Lionel Messi (left) and Cristiano Ronaldo in a 2022 Louis Vuitton advertising campaign. Photo: Louis Vuitton Louis Vuitton’s 2022 advertising campaign featuring football superstars Lionel Messi and Cristiano Ronaldo … Read more

Louis Vuitton Picks Shanghai to Debut ‘Voyager Show’ Concept – WWD

Nicolas Ghesquière, who staged his first destination show for Louis Vuitton‘s pre-fall collection earlier this year in Seoul, will head to Shanghai next spring, WWD has learned. The event is scheduled for April 18 at the Long Museum West Bund, whose imposing, futuristic architecture is of the ilk Ghesquière treasures for his fashion spectacles. It … Read more

Fandom is Driving Fashion as Brands Rush to Sign Ambassadors – WWD

The power of fandom drove fashion forward in 2023, and sparked a renewed frenzy to sign brand ambassadors and dress music stars. Just take a quick look at the fashion week front rows: With Beyoncé, Zendaya and an ever-growing roster of K-pop stars causing chaos, one easily could mistake the runway shows for the Billboard … Read more

Vuitton Down Under, Pucci in Rome, Talking Bessette Kennedy’s Jewelry – WWD

COURT ORDER: Louis Vuitton is courting the Australian Open, designing the official trophy trunks for the first event of the tennis tournament season. The brand will create two trunks for the event, awarded at the men’s and women’s finals. The Australian Open’s men’s trophy is called the Norman Brookes Challenge Cup, while the women’s prize … Read more